Congratulations to Outdoorlink who was honored to be named the recipient of the WOO Global Sustainability Award at the 2026 World Out of Home Organization Annual Congress in London. This recognition reflects Outdoorlink’s longstanding commitment to advancing sustainability across the out of home industry. Their remote device management platform enables […]
By Mike Donaldson, Outdoorlink International The WOO Global Conference is one of those events I genuinely look forward to every year. There’s something about getting media owners and industry leaders from around the world together in one place that brings better conversations than you’ll find anywhere else. Outdoorlink is taking […]
Out-of-home advertising has long been defined by reach, real estate, and the creative power of its displays. But as digital transformation matures across the industry and smaller screens become ubiquitous, a new layer of competitive advantage is emerging, not on the surface of displays, but within the infrastructure that powers […]
Outdoorlink is pleased to announce that Mike Donaldson has been appointed as the Managing Director of its newest division, Outdoorlink International. With over 20 years of experience across 10 countries, Mike is uniquely positioned to lead Outdoorlink’s next phase of international expansion. He has a proven track record of driving […]
By Mike Donaldson, CGO BillboardPlanet This year has been a whirlwind for the Out-of-Home industry, filled with announcements, conferences, presentations, and gatherings. Operators, suppliers, and tech innovators have been coming together to exchange stories, share visions, discuss best practices, and most importantly, network. As the oldest form of media, we […]
Insider is continually amazed at how technology benefits Out of Home. It also changes at lightning speed and we need to have operating platforms that can keep pace. We asked Mike Donaldson, Chief Growth Officer, at BillboardPlanet to provide his perspective on 2023 and a look ahead to the new […]
Ran into Mike Donaldson at the IBO conference. Mike shared that Billboard Planet has been busy and they are growing. Here is some of my conversation with Mike: In November 2021 you and I talked about BillboardPlanet and your Quantum operating platform. How has Quantum impacted your business and how […]
Yesterday out of home leasing expert Andy Goodman talked about using software to manage lease renewals. Billboard Insider asked Billboard Planet’s Mike Donaldson to discuss the benefits of using software to manage out of home leases. Mike, how can good software help an out of home real estate manager? There […]
Here are highlights of day two of the IBOUSA fall conference. Billboard Plant’s Mike Donaldson on managing leases Focus on strikes and home runs. If you have a good lease extend it. If you have a bad lease renegotiate or terminate. Blackbird Media’s Mark Peterson on the importance of out […]
A very successful first day at the IBO Spring Convention in Kansas City. Insider wanted to provide a snapshot through some key quotes that occurred during the day. Chris Cowlbeck, IBO Chief Visionary Officer “Tech is changing at a blistering pace.” “The big three know that the Independents need to […]
