Tag: Mike Donaldson

Managing Your Sign Inventory Like A Baseball Manager

Insider caught up with Mike Donaldson at Billboard  Planet to talk about management features of their Quantum system. Mike, you talk about the importance of an OOH owner analyzing the profitability of their inventory. Can you provide some detail on that concept? As an operator of several billboard companies in […]

BillboardPlanet and an Introduction to Quantum

You may have noticed that we have a new advertiser, BillboardPlanet.  Insider had a chance to talk with Mike Donaldson, Director of Business Development, about what BillboardPlanet has been up to and their Quantum operating platform. Mike, long time no see. Tell us what has BillboardPlanet has been up to? […]

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