Insider asked Pat O’Donnell to identify top government stories of 2018. Pat is president of YESCO Outdoor Media and chairman of the Legislative Committee of the Outdoor Advertising Association of America. By Pat O’Donnell First, I’ll highlight top news of the year, and then look to next year: Progress in […]
Billboard pioneer Joe Zukin, the founding patriarch of Meadow Outdoor Advertising, died December 4 in California. He was 92. “Dad was a gracious man,” said son Chris Zukin. “He loved his family. He loved the outdoor advertising family as well.” “He was truly a great role model for his children, […]
Earlier this week solar powered billboard expert Kevin Conlin discussed the state of the art in solar powered billboards. Today Kevin continues his discussion using pictures to illustrate his points. Areas of the country with cloudy winters require a larger solar array to compensate, such at this 3160W array in […]
Reader Sharrod Delia of Delia Outdoor Advertising asked Insider for an update on the state of the art for solar powered billboards. To get an update Insider interviewed Kevin Conlin, a consultant who specializes in solar powered billboards. Kevin, what parts of the country have the best sun for solar […]
Meadow Outdoor recently completed a large 3KW solar lighting system, powering 8 lights on a 14’ x 48’ bulletin near Boardman, OR. This is their second successful solar installation, Insider talked to John Lehman, Operations Manager, at the job site. Is Oregon sunny enough for solar to be economical? how […]
Last week Insider published the 2018 out of home website rankings. Insider is getting requests from companies wishing to improve their websites. Here are the five steps you can take to improve your out of home advertising website. Ad sign video. Only 7% of out of home websites do this. […]
Insider wanted to provide some feedback from a recent OAAA Webinar on the coming new OSHA Climber Safety Rules. The focus was on a series of questions posed by the OAAA to the Department of Labor and the response received in July of this year. The Webinar had a very […]
Billboard Insider is running a new series by OAAA called Nuts and Bolts. The series will discuss daily operating challenges facing out of home advertising companies and review some industry best practices. Insider thanks OAAA for putting the series together. Today’s article contains three tips on preventing billboard vandalism […]
By Ken Klein, OAAA Executive Vice President, Government Affairs The off-year election (Nov. 7) was good for Democrats, road funding, and legalized marijuana – an emerging category for out of home ads. US House “In Play” Republicans control both houses of Congress and the White House. Experts say Democrats’ strong showing […]
Nancy Fletcher OAAA President and CEO Digital billboards account for $1 of every $7 of out of home (OOH) industry revenue. Like many “new” products in the marketplace, digital billboards have been tested. Scenic America litigated digital billboards, all the way to the US Supreme Court. They lost. One OOH industry principal, […]
