AI is being misused for automated marketing. Look at this email Billboard Insider received. The personalization in the email is a reference to a 3 year old podcast Billboard Insider did with Anna Bager. Anna Bager is the person to hear if you’re interested in out of home or advertising […]
Some humor for Friday. Two months ago, Billboard Insider complained about people using AI to create low-quality spam email. And that post resulted in, guess what, AI-sourced spam promising to remove low-quality AI-sourced spam! Think carefully before you use AI to produce your marketing emails. Sort of right can go […]
Here’s how not to use AI and automation. in your marketing. Look at the email below. Billboard Insider moderated a panel at the Independents Summit but it was on AI, not brand evolution. Billboard Insider isn’t connected with BetMGM or Intersection. Billboard Insider has no European presence to strengthen. […]
Today’s podcast guest Auz Khan, CEO of Adwatch Media gives tips on how to use your website to generate more sales leads and what to put on an available billboard. Here are the highlights. What is Adwatch Media and how can it help out of home companies. Adwatch Media is […]
By Andrea Henley. I listed below the basic sales fundamentals, that I have gathered throughout my career in sales that proved to be successful and ironically, are also found in the famous Children’s Book, “ Green Eggs and Ham. By American Author, Dr. Seuss. Enjoy! Know your company & believe in your products […]
By Melaina Merritt, Marketing & Research Manager, Reagan Outdoor “There is no question that, when Sales and Marketing work well together, companies see substantial improvement on important performance metrics: Sales cycles are shorter, market-entry costs go down, and the cost of sales is lower.” – Harvard Business Review The pandemic […]
By Andrea Henley, Out of Home Media Veteran In my 20 plus years in OOH, I have never experienced anything like the COVID-19 Pandemic and neither has anyone else. Not the operators. Not the agencies, brands or businesses. Neither has the public. We are about to step into an […]
Blue Sky Digital Printing has always been proactive about regularly changing out their ad copy on Billboard Insider. We decided to talk with Sarah Davis, Blue Sky’s Sales Manager, about how they approach their marketing. How important is a consistent marketing strategy to Blue Sky Digital Printing Printing? Being consistent […]
Insider has a well-worn copy of Theodore Levitt’s The Marketing Imagination. Levitt contrasts selling with marketing: Selling Marketing Focus on Seller Focus on buyer. Wants to turn a product into cash Wants to satisfy the needs of the customer. One product Product clusters The best companies create and keep customers […]
Insider saw this article on the ABA Marketing Site and wanted to pass along to provide some perspective on how the financial industry views OOH. Thanks to Kevin Tynan for his permission to reprint the article. Kevin can be reached at ktynan@libertybank.com By Kevin Tynan, Sr VP Marketing at […]
