Candice Simmons at Brooklyn Outdoor has a great marketing read at Modern Restaurant Management on the food and beverage industry. Outdoor advertising is prime real estate for creative and often groundbreaking displays, special events, promotions, and is the only media format that has continued to move forward and grow year […]
What happens when you take two of the top ten advertiser’s in the U.S. and merge them together? According to the Wall Street Journal, it will mean less money spent on advertising for a combined entity. Last year AT&T, at $1.84 billion, ranked second in U.S. paid media. Time […]
Media Village has a post by Dan Levi, Executive Vice President and Chief Marketing Officer of Clear Channel Outdoor Americas on converting undecided holiday shoppers. Here are some key ideas from his article. Reach Consumers as They’re Making Their Shopping Decisions – Consumers spend 70 percent of their waking hours […]
A recent article in eMarketer provides some insight into on-line attitudes of millennials (US ages ages 18-24). Anatomy Media, a creative advertising agency specializing in entertainment marketing, surveyed 2,700 US adults ages 18 to 24. Overall, the study found that: Most US millennial internet users have an ad blocker on […]
Steve Nicklin is Vice President of Marketing for OAAA. Steve provides OAAA members, ad agencies, and advertisers with marketing insights and trends, oversees the OAAA marketing research function, and monitors ad spend performance of the OOH industry. His career has encompassed marketing leadership in the cable TV, radio, and retail […]
Mobile and youtube need to be a part of your outdoor company’s marketing strategy. Here’s an outstanding 3 minute video from Kegerreis Outdoor titled “Will Billboards Work For My Business”. Some people would rather watch than read and this short marketing piece does an excellent job communicating the benefits of […]
A press release from Outfront Media 12 SEP 2016 New deal expands on OUTFRONT’s leadership in the greater Los Angeles transit advertising market NEW YORK, Sept. 12, 2016 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in North America, announced today that it has assumed […]
The Republican National Convention is coming to Cleveland July 18-21. With that comes the opportunity for out-of-home advertisers to reach larger audiences than normal. The convention is expected to bring at least 50,000 to the city, with most staying and hanging out around Quicken Loans Arena, where the event will be […]
A recent post by EMG Marketing CEO, Ron Vines entitled “Outdoor Advertising: Offering Reliability when 54% of Online Display Ads Are Not Viewable“, provides the following points: Marketing professionals are often shocked to learn that over half of online display ads are not viewable by consumers. With bots accounting for over […]
Insider is aware that out-of-home is a great vehicle for luxury brands. His best performing billboard has been anchored for years by a jeweler which promotes expensive watch and jewelry brands on the board. Landor.com has a post titled “How outdoor advertising works for the luxury market.” The post […]
