Tag: lamar

Out of Home Companies Outperform the Market during 2021

The three public US out of home companies outperformed the stock market during 2021.   Clear Channel (up 98%) led the way followed by Lamar Advertising (up 45%) and OUTFRONT (up 37%).  The S&P 500 increased 27%. Stock performance of Lamar (green), Clear Channel Outdoor (blue) and OUTFRONT (purple) versus the […]

Paul Wright Says Post Pandemic Values Will Exceed Pre-Pandemic Values

On today’s podcast billboard valuation expert Paul Wright from SignValue gives his opinion of the big three and says that post pandemic values will be higher than pre-pandemic values. Here are the highlights. On Lamar Advertising Well, Lamar, like the other public companies had a great third quarter compared to […]

Out of Home Stock Dividend Yields

OUTFRONT announced yesterday that it will pay a $0.10 quarterly dividend on December 3, 2021.  Billboard Insider expects Lamar to announce a December dividend of at least $1.00 per share.  Here’s a dividend history for Lamar and OUTFRONT for the past three years. Are out of home stocks a good […]

Lamar and OUTFRONT Outpace Market in 3Q 2021

Lamar and OUTFRONT outpaced the stock market during the third quarter of 2021.  Lamar up 9.4%, OUTFRONT up 5.2% and Clear Channel was up 0.4% versus  1.6% growth for the S&P 500. Public Stock Market performnce for 3 months ended September 30, 2021.  Lamar (green), OUTFRONT (purple), Clear Channel Outdoor […]

Lamar Increases Dividend 33% to $1.00

Lamar announced a 33% dividend increase to $1.00 per share payable on September 30, 2021. Billboard Insider’s Take:  Yet another signal that Lamar has put Covid in the rear view mirror.  Lamar’s dividend is back to pre-Covid levels.  The payout equates to a 3.5% yield on the company’s common stock […]

Political Ads Persist . . . A Year Before the Election

By Ken Klein, Executive Vice President of the Out of Home Advertising Association of America Visiting in-laws in heartland Ohio showcased an important reminder about media trends:  political messaging is 24/7 even in non-election years. Incumbent Governor Mike DeWine won’t be on the Ohio ballot for reelection until next year, but his be-speckled […]

Great Creative is Crucial to Outdoor Advertising Effectiveness

By Mendi Robinson, VP of Creative, Lamar Advertising In today’s outdoor advertising industry, new age data science can show you where your target audiences are and how they move about their day, while advanced analytics can tell you where you should physically locate your ad. These are both very valuable […]

US Public OOH Companies Grow Faster Than Economy in 2Q 21

Here’s a comparison of the performance of the public out of home companies versus the US nominal GDP. Quarterly Change in US Public Company out of home revenues versus US Gross Domestic Product Some observations: Link Media and Lamar had the slightest revenue declines and fastest recovery from covid due […]

The Big 3 Are Investing Again

Lamar, OUTFRONT and Clear Channel have accellerated investment plans after tightening the belt during Covid.  OUTFRONT’s Matt Siegel said this about capital spending on last Friday’s earning call: We added 47 new digital boards this quarter and 77 year to date…You’ll probably see an increased pace of capex in the […]

Jonathan Gudai says with a return of audiences there is a return of dollars.

On today’s Billboard Insider podcast Adomni founder Jonathan Gudai talks about how out of home is recovering and what he thinks of the capital flowing into programmatic out of home. Here are the highlights. How is out of home recovering from covid? We feel like we are back right now.  […]