By Nicole Randall, OAAA Communications Senior Director OAAA regularly features Thought Leadership Q&A from its committee members. This month, OAAA spotlights the Creative Committee, asking members: “OOH is an ideal complement to digital advertising, and vice versa. As more brands combine the two for maximum campaign amplification, OOH creatives find themselves […]
Insider is taking the day off tomorrow for Thanksgiving. Today it’s fitting for Insider to say thanks: To Nancy Fletcher and the OAAA for words of encouragement and support and for sharing stories. To the 19,507 visitors who generated 57,819 views at Billboard Insider last month. To Outfront Media Real […]
John Miller, Lamar’s SVP of Sales did a 7 minute interview on the out of home industry at the DPAA Video Everywhere summit a couple weeks ago. On how digital signs are transformative I’ve seen a lot of innovation. But sometimes innovation is confused with novelty…What has been true innovation. […]
Three interesting comments by Lamar CEO Sean Reilly during last week’s third quarter earnings call. On digital sign revenues. Digital continues to be a great story for the company. Our same-board digital performance continues to shine, up 7.2% in Q3. By the end of Q3, we had added an additional […]
The court injunction blocking Cincinnati’s billboard tax is now permanent. On November 9, a judge in Cincinnati converted his preliminary injunction to a permanent injunction. In his seven-page entry, the judge also criticized the legal theory used to uphold a billboard tax in Baltimore. A circuit court in Maryland recently […]
Lamar revenues and cashflow grew 5% each during the third quarter of 2018. Here are the results of the 3Q 2018 earnings release and earnings call transcript. Revenue increased 5% to $419 million. Acquisition adjusted revenue increased by 3.1%. Reilly was upbeat that growth will continue into the fourth quarter:” […]
Digital billboard ads can be designed fast, input fast and changed fast. You need to carefully monitor content, however, to avoid offending community sensibilities. Tommy Teepell, Lamar’s CMO shared this cautionary story at last week’s DailyDOOH Investor conference: “All you have to do is make one mistake and we did […]
Insider attended the DailyDOOH investor conference in New York on Thursday. Kudos to Adrian Cotterill for putting together a great conference. Plenty of talk about programmatic out of home. Here are a smattering of quotes. OAAA Chief Marketing officer Stephen Freitas talking about the pending explosion of digital screens in New […]
Whoever owns data will own the advertising surrounding driverless cars says Sara Fischer at Axios. Former Salt Lake City Mayor Ralph Becker has formed a Scenic Utah chapter to fight billboards. The Salt Lake Tribune did a fairly even handed piece, quoting Dewey Reagan on the importance of billboards to […]
Thought Leadership from Nancy Fletcher, OAAA President and CEO Do billboards “speak?” Yes, said a judge in Cincinnati who invalidated the city’s new targeted tax on billboards. After six days of testimony, Common Pleas Court Judge Curt C. Hartman issued an injunction October 17 that blocked Cincinnati’s billboard tax. Billboards […]
