Huntington Outdoor President Justin Powell comments on a recent Billboard Insider article. This caught my attention: “We are selling towers for 20–30 times tower cash flow, and typically get over twenty offers per engagement.” Why aren’t billboards selling for multiples like this? Insider’s take: Out of home assets typically trade […]
US out of home stocks rallied in the fourth quarter of 2020. Clear Channel Outdoor, OUTFRONT and Lamar outperformed the S&P 500 as you can see in the chart below. Clear Channel was up 62% in the fourth quarter of 2020. Outfront gained 29%. Lamar gained 20%. The S&P 500 […]
Today’s podcast guests are Paul Wright and Carson Frost from SignValue, the out of home appraiser and broker. Some highlights from the conversation. Are we seeing 8-14 times cashflow trading multiples in this recession? Yea. Those multiples have held fairly constant…We’re talking about stabilized cashflows, not current cashflows. Five Trends […]
Readers expressed skepticism about this slide in an OUTFRONT investor presentation showing independent out of home companies accounted for 34% of 2019 US Out of Home revenues. The OUTFRONT slide cited OAAA revenue estimates. Insider reviewed the numbers with the OAAA. The OAAA’s revenue figures include not just roadside bulletins […]
Did you know that independent out of home companies have the largest share of the US out of home market. Look at this slide from OUTFRONT Media’s December 2020 Investor Presentation. Independent operators make up 34% of 2019 US out of home revenues followed by Lamar (23%), OUTFRONT (21%), Clear […]
LAS VEGAS (Dec. 18, 2020) – The Las Vegas Cyclist Memorial (LVCM), established to support the families of five Las Vegas cyclists killed in a tragic accident on Thursday, Dec. 10, announces Lamar Advertising has donated 68 digital billboards, including billboards at Allegiant Stadium. The billboards, located throughout the valley, […]
Lamar is suing a township in Pennsylvania that allowed another sign company (PTM Signs) to build “welcome signs.” Actually, Lamar claims, these signs are billboards that circumvented the zoning process (Lamar et al v. Township of Robinson). “PTM Signs were approved by the Robinson Board of Commissioners under the guise […]
Bench Billboard, a company which sells sign space on benches, lost a suit challenging Colerain, Ohio’s sign code which prohibits signs in the public right of way. Here are links to the court decision and Rocky Mountain Sign Law’s analysis. Richard Rothfelder discussed outdoor advertising on episode 58 of the […]
Six leading digital out of home technology platforms are standardizing the way that ad inventory is named and defined. See related post today. Here’s what people tell Billboard Insider about the initiative: Anna Bager, President and CEO, OAAA Standardizing the way DOOH inventory is termed and categorized is a significant […]
Clear Channel Executives have been making much of the company’s initiative to cut $32 million in permanent expenses. This equates to 1-2% of Clear Channel’s total expense and 5-6% of Clear Channel Outdoor’s SG&A expense. The cuts come on top of $100 million in temporary cost savings during the second […]
