You already know that land lease costs are critical to keeping your expenses in check. Trust me, your land lease costs are one of the first things that buyers will ask about your plant. So you always try to negotiate low land lease rates on new sign sites, but landowners […]
Clear Channel Outdoor ran a nationwide digital campaign commemorating Chadwick Boseman. Lamar Oklahoma City has been running testimonials on digital billboards. Adam Own has designed this creative. [wpforms id=”9787″] Paid Advertisement
Hurricane Laura made landfall on parts of Texas and Louisiana. Looks like Lamar punched holes in a bunch of vinyl minimize damage to the structures. Insider hears that modern vinyl has gotten so strong that it bends steel before it rips. Never noticed this before in hurricane prep… […]
Yesterday Insider reported that US out of home revenues were down by 45% during the second quarter of 2020. Place based advertising took the biggest hit (-83%) followed by street furniture (down 69%) and transit (down 68%). Billboards were down 30%. Insider’s take: Looks to Insider like Lamar and the […]
Baton Rouge, LA – August 24, 2020 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest outdoor advertising companies in the world, today announced that, through its ongoing partnership with the City of Las Vegas, it will build a new informational digital advertising sign, or Parquee®, created specifically to […]
Correction 7:24 am pacific time: Insider’s initial story underestimated Insider ownership at Lamar by failing to take into account ownership of B shares and ownership by the Reilly Family Limited Trust. We have adjusted the Lamar insider ownership figures upward based on the Lamar 2019 definitive proxy statement. Clear Channel […]
How has COVID impacted the spending of the US public out of home companies? Here’s Insider’s analysis. Expenses Down 26% Now is not a good time to ask for a raise. The big three cut their expenses by a total of $284 million or 26% during the the second quarter […]
Lamar revenues declined 22% during the second quarter 2020. Revenues have improved but the company projects revenues will be down 13-14% for the full year 2020. Here are the results from Lamar’s 2Q 2020 earnings release. Revenues declined 22% to $347 during the second quarter of 2020. CEO Sean Reilly […]
The Spokesman Review reports that Lamar has removed controversial anti mask billboards in Spokane paid for by the John Birch society. “The community was not super happy with that message. We try to stay away from anything that is far too offensive to the public,” says Lamar Spokane VP and […]
PJ Solomon issued its 2020 advertising trends reports yesterday. Here’s a page from the report summarizing 2020 forecasts for out of home. Industry revenues will be down 15-20% in 2020. OUTFRONT and Clear Channel Outdoor will be hit harder than Lamar because they have more concentration in international, urban, transit […]
