Baton Rouge, LA – December 1, 2020 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home media companies in the world, announced that the company has been awarded a new contract to continue managing all transit advertising for Palm Tran, Inc., the public transit system serving Palm […]
A reader asks Billboard Insider what Days Sales Outstanding should be at an Out of Home advertising company. Days sales outstanding tells you how long it takes you to convert your receivables to cash. The formula is: Days Sales Outstanding = (accounts receivable/last 365 days sales) x 365 What should […]
Lamar is recovering from covid faster than OUTFRONT, Clear Channel Outdoor or JCDecaux and will aggressively deploy digital billboards in 2021. Here are the results of the Lamar 3rd quarter earnings release and conference call. Revenues declined 15% to $386 million during the third quarter of 2020. This was an […]
On yesterday’s OAAA webinar PJ Solomon investment banker Mark Boidman cited estimates by eMarketer, Magna and Wall Street Research that out of home revenues will grow by 9-16% next year. The big three chief revenue officers were cautious. Lamar’s John Miller said a lot of it depend on what GDP […]
Shoutouts to Adams, Lamar and Primary Media for running positive messages encouraging people to vote. [wpforms id=”9787″] Paid Advertisement
By Stephen Freitas, OAAA Chief Marketing Officer The Out of Home Advertising Association of American (OAAA) has launched a working group charged with establishing standards for OpenRTB. Real-Time Bidding (RTB) is a platform and protocol that allows bidding as a method for transacting media, making it possible for ad impressions to […]
Insider has been tracking two significant tax cases in Cincinnati and Baltimore. The Supreme Court of Ohio accepted an appeal of the legal challenge to Cincinnati’s targeted tax on billboards. In June, 2018, the City of Cincinnati enacted a billboard tax as part of a last-minute “emergency” measure to help […]
Out of home stocks had a volatile third quarter as you can see below. OUTFRONT led the way with a 3.9% gain for the third quarter of 2020. Clear Channel Outdoor was up 2.4% and Lamar declined 0.2% The Standard and Poors Index was up 9.6%. Public out of home […]
Photo credit: RTD Baton Rouge, LA – September 21, 2020 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home media companies in the world, announced today that it will manage all transit advertising displays on the new N Line commuter rail in metro Denver, expanding its […]
Insider reported in July that after being approached by Lamar about entering into a new contract for a billboard location, Johnson City, TN city officials realized the structure was on city property and asked that it be removed by Sept. 1. The Johnson City Press reports that on Thursday of […]
