Tag: lamar

Lamar’s Vistar Media Investment Paying Dividends

In July 2021 Lamar purchased a 20% stake in programmatic out of home sales company Vistar Media for $30 million.   Lamar also has a seat on the Vistar Media board. The investment is accounted for using the equity method which means that Lamar recognizes 20% of Vistar Media net income […]

Lamar Revenues up 3.8% in 4Q 2023

Lamar CEO Sean Reilly introduced Lamar’s 4Q 23 earnings release with a familiar script: “Revenue growth accelerated as we moved through the fourth quarter, primarily because of strength in local sales. In addition, our team continued to do an outstanding job controlling expenses…”  Here are the results from Lamar’s 4Q […]

Billboard Insider’s Top 5 Stories of 2023

Here are Billboard Insider’s 5 most viewed stories during 2023. The most viewed Billboard Insider story during 2023 was our analysis of the purchase of a large block of Clear Channel Outdoor stock by an investor group which includes Artie Moreno and Verde Outdoor… Look Who Bought Clear Channel Outdoor […]

Ian Dallimore’s 2024 Predictions

In the dynamic world of advertising, staying ahead of the curve is crucial for brands and marketers. As we step into 2024, the landscape is evolving rapidly, and Ian Dallimore’s predictions offer a glimpse into what lies ahead. Here’s a closer look at some of the exciting trends and changes […]

Which Out of Home Company Invests Wisely?

After reviewing Billboard Insider’s 10 year financial analysis of Lamar, OUTFRONT and Clear Channel Outdoor, out of home investment banker Jim Johnsen writes, “Thanks for interesting analysis Dave. How about looking at an ROA and an ROE statistic as well as Free cash flow per share? That would give us […]

Public OOH Company M&A Activity Down

Moorgate Capital Partners has compiled an interesting table showing the public OOH company M&A activity from 2019 to 2023.  Some Billboard Insider observations. Acquisitions have slowed dramatically at the public out of home companies.  They closed only $163 million in acquisitions during the first 9 months of 2023, down from […]

Debt Costs Up for Out of Home Companies

Moorgate Capital Partners has analyzed out of home leverage and cost of debt trends thru September 2023.  Some chart’s in Moorgate’s report caught Billboard Insider’s eye.  Weighted average debt costs have increased at the public out of home companies over the past two years although the rise has slowed during […]

Lamar Wins 7 Year St Louis Airport Contract

Baton Rouge, LA – November 30, 2023 – Lamar Advertising Company (Nasdaq: LAMR) today announced the company’s airport advertising team has been awarded a 7-year contract to manage all airport advertising at St. Louis Lambert International Airport, the third largest medium-hub airport in the U.S. Lamar will completely overhaul existing […]

Rate this Ad by Wes Frick

Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]

Public OOH Companies Trading at 12X Cashflow

Billboard Insider enjoys reading the Media Monthly report from Solomon Partners.  Here’s a snapshot from the Solomon Partners Media Monthly November 2023 report showing how the market is valuing each public out of home company as a multiple of cashflow. The public out of home companies have a median total […]