Moorgate Capital Partners has prepared a summary of out of home leverage and cost of debt trends thru December 2022. The cost of out of home debt has risen by 100-200 basis points over the last year due to Federal Reserve interest rate increases. Lamar has the lowest weighted average […]
Three things about Lamar Advertising which Billboard Insider learned from reading the Lamar Advertising 2022 10k. Local, local, local. “Local advertising constituted approximately 78% of our outdoor net revenues for the year ended December 31, 2022 which management believes is higher than the industry average.” True indeed. OUTFRONT gets 55% […]
“2022 was the most successful year in the company’s history” was how an upbeat Lamar Advertising CEO Sean Reilly lead off the company’s earnings call. Here are the results of the Lamar Advertising 4Q 22 earnings release and earnings call. Net revenue increased 8.3% to $535 during the fourth quarter […]
Lamar Advertising is proposing a digital billboard in Aurora Colorado, a city which doesn’t allow new billboards. Lamar real estate manager Steve Cecil and Territory Manager Brent Window made an info-only presentation at February 8, 2023 Aurora City Council planning and economic development committee meeting about leasing city land for […]
Here are some reader comments on Artificial Intelligence, ChatboxGPT and Out of Home. Lucit Chief Technology Officer Eric Kubischta says AI can help with creative I think there are a few things to think about here: This tech is relatively new, and improves daily. In fact, every time you ask […]
By M4G Bureau – January 06, 2023 Andy Querin will drive growth of Lamar’s Canadian transit network, bringing new consumer engagement opportunities for advertisers Lamar Advertising, one of the largest outdoor advertising companies in the world, has announced the appointment of Andy Querin as Executive Director for National Sales in Canada. Working […]
Billboard Insider just read Signs of Opportunity by Dan Martin, a history of Lamar Advertising from 1902 to 2008. Here are three lessons from Lamar’s history which can help your out of home company . Bad news can be good news. In 1908 Charles Lamar was in a partnership with […]
Kalil & Co. announced today of Lamar Outdoors’ purchase the Tulsa based assets of Tyler Outdoor. Billboard Insider reached out to Lou McDermott of Kalil & Co. for more detail on the acquisition. Lou, so how did this deal come together? Kalil and Tyler have worked closely for several decades. […]
Baton Rouge, LA – December 21, 2022 – Lamar Advertising, a leader in outdoor advertising, today announced that the company is extending its billboard footprint into Sacramento with the acquisition of 11 digital displays and 6 static bulletins from Marquee Media. The acquisition significantly expands Lamar’s presence in the region, […]
December 12, 2022 New York, NY – MediaCo Holding Inc. (“MediaCo”) (NASDAQ: MDIA) announced today that it has divested the assets of Fairway Outdoor LLC, its out-of-home advertising division located across the eastern United States, to Lamar Advertising Company (“Lamar”) (NASDAQ: LAMR) for $78.6 million. The sale included more than […]
