Tag: Lamar Advertising

Debt Costs Rising at Public Out of Home Companies

Moorgate Capital Partners has analyzed out of home leverage and cost of debt trends thru March 2023.  The weighted average interest rate on public out of home debt has risen by approximately 1.5% over the last year due to Federal Reserve interest rate increases.   Lamar Advertising has the lowest weighted […]

Lamar Selects SignBird for Strategic Out-of-Home Billboard Shoot in Sacramento, CA Market

Sacramento, CA – May 23rd, 2023 SignBird, industry leader in Out-of-Home Photography, is pleased to announce its collaboration with Lamar Northern California for an exclusive billboard inventory shoot in the vibrant city of Sacramento, CA. This exciting partnership marks a significant milestone in SignBird’s commitment to delivering innovative and captivating […]

Lamar Acquires Crossroad Digitals

INDIANAPOLIS, IN – Stark Capital Solutions, Inc., acted as the exclusive advisor to Crossroads Digital Outdoor, LLC in Lamar’s acquisition of Crossroads’ assets, which was announced yesterday. The purchase includes 18 monopole structures supporting 29 digital advertising faces covering the south central part of Michigan. Crossroads’ strong digital presence made […]

Lamar Revenue Up 4% in 1Q 23

Lamar Advertising CEO Sean Reilly used words like “challenging” and “jitters” to describe what advertisers are thinking during yesterday’s Lamar conference call.  Here are the results of the Lamar Advertising 1Q 23 earnings release and conference call. Revenue increased by 4.4% to $451 million due primarily to acquisitions.  Organic revenue […]

Lamar & Shoutable Celebrates National Pet Month with Pet Project Campaign

BATON ROUGE, LA. (PRWEB) MAY 01, 2023 Lamar Advertising, one of the largest outdoor advertising companies in the world, today announced it is celebrating National Pet Month by displaying the names and images of pets on digital billboards across the country. Beginning today, anyone wanting to feature their pet on a […]

Vistar Media Inks Deal With Lamar For New Digital OOH Network Across the Denver Market

Over 55 New Digital Displays Unveiled Powered by Vistar’s Full-Stack DOOH Infrastructure Software  New York, NY – April 25, 2023 –  Vistar Media, a cutting-edge global provider of technology for digital out-of-home (DOOH), and Lamar Advertising Company, one of the largest outdoor advertising companies in the world, today announced the […]

What the Public US Out of Home CEO’s are Thinking

Here’s a selection of comments by Lamar CEO Sean Reilly, OUTFRONT CEO Jeremy Male and Clear Channel Outdoor CEO Scott Wells at the 2023 OAAA Geopath Show CEO panel. Scott Wells says the first quarter is slow but next year looks OK Things slowed down toward the end of last […]

The 10 commandments of digital billboard development

Lamar’s Director of Digital Development Bill Ripp gave an outstanding talk on siting digital billboards at the 2023 OAAA conference.   Ripp has installed 4,500 digital billboards in his Lamar career. Digital siting is hard. Lamar Advertising relocates 10-20 digital signs a year and they let 10-20 digital signs fade to […]

SignValue’s Lamar at a Glance

SignValue has prepared the following analysis of Lamar Advertising’s 4Q 2022 financials. If you have questions contact Paul Wright, CEO, SignValue, paul@signvalue.com, 480-657-8400.   To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title.  Our newsletter is free and […]

Out of Home Leverage Declining but Debt Costs Rise

Moorgate Capital Partners has prepared a summary of out of home leverage and cost of debt trends thru December 2022.  The cost of out of home debt has risen by 100-200 basis points over the last year due to Federal Reserve interest rate increases.   Lamar has the lowest weighted average […]