For Immediate Release – July 8, 2026 New Orleans, Louisiana – Bayou Signs Outdoor (“Bayou”) announced today the divestiture of 782 Outdoor Advertising Displays to Lamar Advertising Company (NASDAQ: LAMR). Drachman M&A Co. represented seller Bayou in the transaction. The assets include 26 digital displays in addition to hundreds of […]
Tag: Lamar Advertising
Lamar and OUTFRONT Outperform Market in 2Q 2026
Here is an analysis of the performance of the public out of home company stocks, sponsored and analyzed by SignValue. Lamar and OUTFRONT beat the stock market during the second quarter of 2026. OUTFRONT was up 28% on 22% transit growth and 7% billboard growth Lamar was up 26% […]
SignValue’s Lamar Advertising at a Glance – March 2026
SignValue has prepared this analysis of Lamar Advertising’s first quarter 2026 financials. If you have questions, contact one of SignValue’s experienced analysts for a free and confidential consultation at info@signvalue.com or call 480-657-8400. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” […]
The Little Logo Business That Could
We’ve all seen them. The simple directional logo signs along the side of a freeway highlighting businesses at the next exit. There’s money in the logo business. Here’s an analysis of Lamar’s logo business, sponsored and analyzed by SignValue. Listen to what Lamar Advertising CEO Sean Reilly said about the […]
Meet Ross Reilly
At the 2026 OOH Mediacon OAAA CEO Anna Bager conducted a wide-ranging interview with Ross Reilly, the newly appointed President of Lamar Advertising’s Outdoor Division. Here are some excerpts, sponsored and analyzed by SignValue. We hear that 8 of the 14 direct reports of Sean Reilly now report directly […]
Centennial Secures Multi-Million Dollar DOOH Media Deal with Lamar at MainPlace Mall
SANTA ANA, Calif., May 19, 2026 (Newswire.com) – Centennial, powered by Lincoln, (“Centennial”), a national retail real estate owner and operator, today announced the execution of a landmark multi-million-dollar agreement with Lamar Advertising Company at MainPlace in Santa Ana. Subject to final permitting, the deal transforms existing on-site digital signage […]
Sean Reilly: I’m excited about measurement for the first time in my career
Here are the results of Lamar Advertising CEO Sean Reilly’s talk at yesterday’s J.P. Morgan Global Tech, Media and Communications Conference, sponsored and analyzed by SignValue. There was an upbeat mood at the OAAA conference: It was a great conference. The enthusiasm and the confidence and the sense of possibilities […]
Lamar Revenue up 4.5% in 1Q 2026
“Our first quarter results succeeded our internal expectations on both the top and bottom lines with strength from both local and particularly national customers” was how CEO Sean Reilly began Lamar Advertising’s first quarter 2026 conference call. Here are the results of Lamar Advertising first quarter 2026, earnings release, 10Q […]
SignValue’s Lamar at a Glance – December 2025
SignValue has prepared this infographic summarizing Lamar Advertising financial performance for 4Q 2025. If you have questions, contact one of SignValue’s experienced analysts for a free and confidential consultation at info@signvalue.com or call 480-657-8400. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with […]
4 Things About Lamar
Here are four things about Lamar which SignValue discovered after reading Lamar Advertising’s 125 page 2025 10k. Digital Leads the way. Lamar’s digital revenues and logo revenues increased 7% in 2025 although digital revenues made a much larger contribution to Lamar’s total revenue gain. Static billboard revenues grew 1% and […]






















