Tag: Lamar Advertising

Lamar Runs Make-A-Wish Mural Designed by 12 Year Old

Baton Rouge, LA – February 29, 2024 – In commemoration of the company’s year-long pro bono partnership with Make-A-Wish, Lamar Advertising today announced that its Colossal Media division has allocated space on a wall display in the Williamsburg neighborhood of Brooklyn for the creation of a hand-painted mural designed by […]

Out of Home Stocks Exceed Market in 4Q 2023

Public out of home companies beat the market during the fourth quarter of 2023.  OUTFRONT was up 38% on news that transit ridership is creeping up.  Lamar was up 27%.  Clear Channel Outdoor was up 15% with a sharp improvement after the company reaffirmed fourth quarter revenue guidance (November 8) […]

Lamar’s Secret Sauce

Lamar’s stock has almost doubled in the past 10 years from $54.11 at December 31, 2014 to $103.98 as of yesterday.  What’s the secret sauce?  Grow revenues and mind expenses.  Lamar’s CEO Sean Reilly says that Lamar’s acquisitions include steel, ad contracts and leases but not buildings or people.  This […]

SignValue’s Lamar Advertising at a Glance – September 2023

SignValue has prepared the following analysis of Lamar Advertising’s 3rd quarter 2023 financials.     If you have questions contact Paul Wright, CEO, SignValue, paul@signvalue.com, 480-657-8400.   To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title.  Our newsletter […]

Lamar Revenue Up 2.9% in 3Q 2023

“The operating environment remained choppy in Q3 with customers continuing to take a cautious approach to their campaigns particularly on the national side,” was how Sean Reilly opened the Lamar 3Q earnings conference call.  Here are the results of the Lamar 3Q 23 earnings release, Lamar 3Q 23 10Q  and […]

Not Pretty for OOH Stocks

Not a pretty picture for out of home stocks.  All the public out of home companies failed to beat the market during the past three months due to fears about a recession impacting ad spending.  The S&P 500 declined 10%.    Lamar was off 17%, Boston Omaha down 27%, Clear […]

Ian Dallimore and Rick Robinson on Why OOH is Stuck at a 5% Market Share

Rick Robinson has a great interview with Lamar’s Ian Dallimore posted on YouTube, where they discuss why the OOH industry seems to be stuck at a 5% market share.  Here are some of Ian’s highlights from their conversation, but you should check out the entire conversation at this LINK. Are […]

Albuquerque Says No More To Bus Wraps

Yahoo News reports that the Albuquerque City Council voted 8-1 Monday to phase out advertising bus wraps from the city fleets. In June 2025, when the city’s current bus wrapping contract expires, all wraps will be removed from the fleet. There were two primary reasons reported for the decision to […]

SignValue’s Lamar Advertising at a Glance – June 2023

SignValue has prepared the following analysis of Lamar Advertising’s 2nd quarter 2023 financials.   If you have questions contact Paul Wright, CEO, SignValue, paul@signvalue.com, 480-657-8400.   To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title.  Our newsletter is free and we […]

Kevin Reilly on Lamar’s first digital and where Lamar wants to innovate

Lamar Advertising Board Chairman Kevin Reilly Jr. appeared last week on Lamar’s Digital and Dirt podcast.  Some of the highlights. Lamar’s decentralized approach So we had consolidated financial control over decentralized operations…that means the person who runs that profit center is 100% responsible for the P&L right and they make […]