Geopath President Kym Frank delivered the keynote address on May 8 at the 2018 Geopath/OAAA Out of Home Media Conference & Expo in Austin, TX. We are running her speech below. Hello everyone and thank you so much for joining us at the Geopath/OAAA conference in Weird Old Austin, […]
Here are the highlights from Geopath’s conference call last Friday to discuss the roadmap for the release of its new measurement system. Here are key milestones and what to expect at each stage of the rollout: March 15 – There will be a controlled release of beta software to point […]
An OAAA Special Report Kym Frank, President, Geopath There has never been a more exciting time to be part of the out of home (OOH) advertising industry. With campaigns featuring amazing interactive technologies along with major advancements in targeting, profiling, and measurement capabilities, OOH can provide advertisers with the […]
By Kym Frank, President, Geopath Hello everyone! The Geopath team hopes you had an amazing holiday and are kicking off a prosperous New Year! 2017 was an amazing year for our organization and the industry! Let’s take a quick minute to reflect on 2017. GEOPATH INSIGHTS SUITE! In Spring of […]
Citilabs, a leading mobility analytics solution provider, announced today that they have inked an agreement with location data provider SafeGraph to incorporate smartphone app movement data into Citilabs’ Streetlytics mobility analytics platform. Streetlytics leverages information from billions of GPS, cellular, connected car, Bluetooth and ground truth data to measure […]
The Day reports that Stonington Connecticut Zoning Board of Appeals has denied a variance allow a landowner to tear down three billboards in Route 1 and replace them with a smaller digital billboard. A short-sighted decision by the town. They would have replaced 900 square feet of signage with […]
Geopath, the not-for-profit with a mission to provide state-of-the-art audience location measurement to the out-of-home (OOH) industry, today announced the appointment of three new members to its Board of Directors, effective immediately. Joining the board are Joel Braswell, Senior Manager Connections Planning at Coca-Cola North America, Rick Newcomer, Executive Vice […]
So hi everyone! Last year when I spoke at this conference, it marked my 329th day on the job. This year marks my 721st day … and boy things really are changing quickly in the OOH industry! Last year at this time, we were still known as TAB. This year, […]
Insider visited Geopath’s offices just off Times Square to learn MORE about Geopath’s Geekout Initiative and Geopath’s Citilabs/Airsage/Streetlytics project. OK, that was a terrible pun. Nice to hear Billboard Insider makes Geopath President Kym Frank’s must read list each morning along with Ad Age, Media Life, Media Post and The […]
By Kym Frank, President, Geopath. This week I got a Google Alert for an article on a website called Once a Metro. It’s a fan site for the New York Red Bulls Soccer team. The reason Google snagged it for me is obvious from the title: Nobody cares about billboards: […]
