On yesterday’s Billboard Insider Podcast Geopath President Kym Frank discussed autonomous cars, hyper-targeting, the death of ad agencies, subway ads, privacy and smart cities. Autonomous cars. Overrated. Not because they’re not a thing. I think that the entire landscape or transportation is changing and focusing on autonomous cars is only […]
This week’s podcast guest is Geopath President Kym Frank. She talks about the mistakes which other media channels have made, new features of Geopath’s Insights Suite, autonomous cars, privacy, the death (or not) of ad agencies, hyper-targeting and Dr Zizmore… Some highlights. Features of the new Geopath system When we […]
Every wonder what it’s like to be Geopath President Kym Frank? Read TierPM’s A Day in the Life of Kym Frank, President at Geopath. Newsday reports that Standard Diversified, the public company which owns Standard Outdoor, has fired chief executive Ian Estus. Gregory Baxter has been appointed interim CEO. […]
New York, NY, March 27, 2019 – Geopath, the out of home industry’s audience measurement arm, today announced the establishment of a Futures Council to help Geopath and the OOH industry prepare for the future in a quickly evolving advertising ecosystem. The Council is comprised of emerging thought leaders from […]
March 26, 2019 (Washington, DC) — A comprehensive compilation of best practices for digital out of home (DOOH) media has been published by five leading industry trade groups. DOOH Best Practices is a collaborative joint venture between the Digital Place Based Advertising Association (DPAA), Digital Signage Federation (DSF), Interactive Advertising […]
Geopath President Kym Frank gives a five sentence summary of out of home’s value proposition in a Media Post Interview: “OOH is a unique channel that is immune to many of the issues faced by other media. It cannot be blocked or skipped. It is not subject to ad fraud […]
Last week Insider read an article by a medical marketing firm titled Do Billboards Still Work. Lots to disagree with. This paragraph gave Insider a slow burn: Billboards don’t allow audience segmentation Audience segmentation, or dividing your potential patients into subgroups (i.e., segments), is an excellent way to take your […]
By Kym Frank, President, Geopath I spend a lot of time on the road visiting with Geopath members in markets large and small across the country. Just last week, I was in Chicago, grabbing coffee with a media operator who asked me, “Why would you want to spend time with […]
Geopath President Kym Frank loves camping: My family and I go camping nearly every weekend in the spring, summer and fall. We used to tent camp, which we still do on occasion, but last year we bought an RV – which allows us to see more of the country (and […]
“I walked up to my sales manager Monday and said, I don’t know what our sales people were doing over the weekend but Blip sold $800 in billboard ads. I know this because the art was sent to me for approval.” – Vince Miller, President, DDI Media. A comment over lunch […]
