Tag: kantar media

World’s Most Valuable Brands Invest in OOH

BrandZ has been compiling rankings of the world’s most valuable brands since 2006, evaluating company revenues and profitability along with surveys of 3.7 million consumers in over 50 countries for their views about brands. Today, a key challenge for building and sustaining valuable brands is learning how to disrupt and […]

Presidential Campaign Billboards (Already) Appear in Iowa

  Spending on OOH (out of home) political ads was up 49 percent in the first quarter of 2019 compared to the same period in 2017, according to ad-spend tracking service Kantar Media. Although 2019 is an “off-year” with fewer elections compared to even years 2018 and 2020, presidential campaigns […]

Cannabis Advertising

The folks at Kantar have been studying cannabis advertising from January 1, 2017 to the end of 2018.  Here are some highlights from Kantar’s research. US Marijuana advertising increased by $678,000 (24%) to $4.2 million from 2017 to 2018. 84% of the marijuana ad spend went to out of home […]