• Presidential Campaign Billboards (Already) Appear in Iowa

     

    Spending on OOH (out of home) political ads was up 49 percent in the first quarter of 2019 compared to the same period in 2017, according to ad-spend tracking service Kantar Media.

    Although 2019 is an “off-year” with fewer elections compared to even years 2018 and 2020, presidential campaigns already have bought billboard ads in Iowa . . . long before the Iowa Caucus scheduled February 3, 2020.

    Tim Jameson of Lamar Advertising-Des Moines says these presidential campaigns have purchased billboard space in Iowa:

    Tulsi Gabbard began billboard advertising mid-April in Des Moines. A four-term congresswoman from Hawaii, she also is an officer in the National Guard.

    Marianne Williamson’s campaign was up on billboards in Des Moines starting in February. A bestselling author, Williamson supports higher taxes on top incomes, Medicare for all, and free college tuition. She ran unsuccessfully for a California congressional seat in 2014.

    A third presidential candidate plans billboard ads in the Cedar Rapids market.

    Elizabeth Warren’s presidential campaign placed a billboard in San Francisco, calling for the break up of Big Tech.

     


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