Over the last week or so, there has been a flurry of stories floating around and many of you have asked me to share what the IBOUSA comments were. Today Anna Bager released a statement that nicely summarizes what we can expect from OAAA as our industry trade organization. Please […]
Our first thought on last weeks IBOUSA conference in Denver is, ZOOM has been a necessary and productive means of communication during the pandemic, but it is no substitute for gathering together in person, to share ideas, catch up on friendships and learn together as an industry. It was truly […]
Chris Cowlbeck, General Manager of IBOUSA, and Richard Rothfelder, partner at Rothfelder & Falick, have jointly announced a program for discounted legal services for members of IBOUSA. Rothfelder is a frequent contributor to Billboard Insider and presenter at IBOUSA and OAAA conferences, and he co-authored “Billboard Insider’s Guide to Leases, […]
For Immediate Release, Ardmore, OK As Italian race drivers rip off their rear view mirrors, the 2020 challenges enabled IBOUSA to focus forward at the things that benefited its networking associates and resulted in a broadening of perspective to be more agnostic and include many different forms of operational, platform, […]
For Immediate Release, Ardmore, OK 2020 was a tough year for the world during which IBO took a hard look at the things that benefited its networking associates resulting in an enhanced strategic direction to include all of its 230+ companies and the correlating 90,000+ display inventory footprint. The result […]
Insider noticed that the IBOUSA has a new YouTube feature called “Clear Skies” and it is available for everyone. We are posting the introduction episode below. We called IBOUSA General Manager, Chris Cowlbeck for some more detail on where Clear Skies is headed. So we decided that the Clear […]
Cellular billboard antennas are the-next-big-thing-that’s-going-to-happen-but-never-does. Insider suspects this is because many billboards are in rural areas with little additional demand for cellular/wireless antennas. Insider has received only 1 request from a cellular company seeking wireless antenna space on a Circle City Outdoor billboard. It was looking for a billboard near […]
In last week’s Who Has What Market Share Billboard Insider referred to a slide from an OUTFRONT Media investor presentation suggesting that independent out of home companies account for 34% of US out of home market revenues. Justin Powell of Huntington Outdoor wonders if the independent’s share of the market […]
Six leading digital out of home technology platforms are standardizing the way that ad inventory is named and defined. See related post today. Here’s what people tell Billboard Insider about the initiative: Anna Bager, President and CEO, OAAA Standardizing the way DOOH inventory is termed and categorized is a significant […]
Insider has lots of readers who hunt on their days off. Here’s IBOUSA Production and Operations Manager Daron Henry hunting Bobwhite Quail on Chris Cowlbeck’s Oklahoma ranch. [wpforms id=”9787″] Paid Advertisement
