In the dynamic world of advertising, staying ahead of the curve is crucial for brands and marketers. As we step into 2024, the landscape is evolving rapidly, and Ian Dallimore’s predictions offer a glimpse into what lies ahead. Here’s a closer look at some of the exciting trends and changes […]
Ian Dallimore, Vice President of Digital Growth & GM of Programmatic, hosts the Lamar produced podcast Digital & Dirt. If you have not yet checked it out, it is worth the listen. Most recently, Ian had a fascinating conversation with Charlie Lamar, Former General Counsel and Board Member for […]
Rick Robinson has a great interview with Lamar’s Ian Dallimore posted on YouTube, where they discuss why the OOH industry seems to be stuck at a 5% market share. Here are some of Ian’s highlights from their conversation, but you should check out the entire conversation at this LINK. Are […]
New York, NY – May 10, 2023 – Vistar Media, a cutting-edge global provider of programmatic technology for digital out-of-home (DOOH), announced today new data showing billboard advertising delivered full funnel lifts and results against key industry performance metrics. Vistar conducted an analysis of campaigns that utilized billboards* to determine […]
Here are some reader comments on Artificial Intelligence, ChatboxGPT and Out of Home. Lucit Chief Technology Officer Eric Kubischta says AI can help with creative I think there are a few things to think about here: This tech is relatively new, and improves daily. In fact, every time you ask […]
CARL, GA (June 16, 2022) — goodr, the brand known for its budget-friendly active sunglasses and irreverent approach to marketing, is thrilled to announce its first large-scale awareness campaign in collaboration with Lamar Advertising, which will take an approach unique to the absurdity that is goodr. goodr is an active […]
Here is day 1 of the Geopath/OAAA 2022 OOH Media Conference in six quotes. Dylan Mabin is Geopath’s new President: “I’ve worked at Geopath for more than 13 years…I’ve grown up at Geopath. It’s an honor to be named President.” Ian Dallimore on the metaverse: “My son is driving around […]
NEW YORK, April 14, 2022 – Vistar Media, the leading global provider of software for digital out-of-home (DOOH), today announced the release of dynamic creative capabilities for any DOOH screen connected to the Vistar supply-side platform (SSP). For the first time, advertisers can now activate dynamic creative campaigns at scale […]
Baton Rouge, LA – February 22, 2022 –Lamar Advertising, one of the largest outdoor advertising companies in the world, today announced that the company has secured a 10-year System Advertising Program contract, with additional options through 2042, with Denver’s Regional Transportation District (RTD). RTD operates and maintains a mass transportation […]
Ian Dallimore interviewed Sean Reilly on yesterday’s Digital and Dirt podcast. Some highlights. Lamar’s origin story The year was 1902. This is our 120th year in business…There was a buy named Charlie Lamar and he was a banker in Pensacola Florida and on the side he ran the opera house […]
