Lamar has started an out of home podcast called Digital and Dirt. Some highlights from Ian Dallimore’s interview with Lamar CMO Tommy Teepell On an early OAAA presentation contrasting out of home with radio and newspapers and TV. I come out there and I am getting blown away by stuff […]
AUSTIN, Texas, July 27, 2021 /PRNewswire/ — Lamar Advertising, one of the largest out-of-home (OOH) advertising companies in the world, and Grocery TV, a digital out-of-home (DOOH) advertising company in grocery retail, have partnered to package their premium inventories, so that advertisers can activate simultaneously in grocery stores and large-format billboards through a singular […]
Billboard Insider was curious how proof of performance works with programmatic advertising. We asked Ian Dallimore, VP of Digital Growth and GM Programmatic at Lamar Advertising. How do you handle proof of performance with programmatic out of home advertising? We are setting the standards for Programmatic. Since the nature of […]
By Tammy Phillips, CEO/Executive Director, Outdoor Advertising Association of Tennessee The OAAT is very excited to present an updated Agenda for our annual OAAT Meeting on May 10th. The meeting will be located at The Hermitage Hotel in Nashville, TN. Here is the speaker list. Kerry Yoakum from OAAA to […]
Lamar Advertising filed an S-1 to raise $300-345 million via a special purpose acquisition company (“SPAC”) named Lamar Partnering Corporation (“LPC”). Lamar will own approximately 20% of the LPC. LPC will be managed by members of Lamar’s management team including Ross Reilly, Lamar’s VP of Mergers and Acquisitions who will […]
On this week’s OAAA suppliers webcast Vistar’s Michael Provenzano said that that programmatic buyer priorities right now include the ability to do pause/cancel without penalty and no upfront or long-term commitments. Insider asked Lamar’s Ian Dallimore if pause/cancel without penalty and no long term commitments are a problem for out […]
Baton Rouge, LA – January 26, 2021 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest outdoor advertising companies in the world, today announced that its digital transit inventory in Vancouver is now available for purchase programmatically by advertisers and agencies. The full portfolio of inventory, including more than […]
Six leading digital out of home technology platforms are standardizing the way that ad inventory is named and defined. See related post today. Here’s what people tell Billboard Insider about the initiative: Anna Bager, President and CEO, OAAA Standardizing the way DOOH inventory is termed and categorized is a significant […]
By Stephen Freitas, OAAA Chief Marketing Officer The Out of Home Advertising Association of American (OAAA) has launched a working group charged with establishing standards for OpenRTB. Real-Time Bidding (RTB) is a platform and protocol that allows bidding as a method for transacting media, making it possible for ad impressions to […]
Los Angeles, CA – September 29, 2020 – Accretive Media (www.accretiveads.com), a digital out-of-home advertising company, today announced the launch of Accretive Connect™, a new solution that enables sequential messaging between programmatic digital out-of-home (pDOOH) and connected TV (CTV) advertising for the first time, opening the door for brands and […]
