CARL, GA (June 16, 2022) — goodr, the brand known for its budget-friendly active sunglasses and irreverent approach to marketing, is thrilled to announce its first large-scale awareness campaign in collaboration with Lamar Advertising, which will take an approach unique to the absurdity that is goodr. goodr is an active […]
Here is day 1 of the Geopath/OAAA 2022 OOH Media Conference in six quotes. Dylan Mabin is Geopath’s new President: “I’ve worked at Geopath for more than 13 years…I’ve grown up at Geopath. It’s an honor to be named President.” Ian Dallimore on the metaverse: “My son is driving around […]
NEW YORK, April 14, 2022 – Vistar Media, the leading global provider of software for digital out-of-home (DOOH), today announced the release of dynamic creative capabilities for any DOOH screen connected to the Vistar supply-side platform (SSP). For the first time, advertisers can now activate dynamic creative campaigns at scale […]
Baton Rouge, LA – February 22, 2022 –Lamar Advertising, one of the largest outdoor advertising companies in the world, today announced that the company has secured a 10-year System Advertising Program contract, with additional options through 2042, with Denver’s Regional Transportation District (RTD). RTD operates and maintains a mass transportation […]
Ian Dallimore interviewed Sean Reilly on yesterday’s Digital and Dirt podcast. Some highlights. Lamar’s origin story The year was 1902. This is our 120th year in business…There was a buy named Charlie Lamar and he was a banker in Pensacola Florida and on the side he ran the opera house […]
Lamar has started an out of home podcast called Digital and Dirt. Some highlights from Ian Dallimore’s interview with Lamar CMO Tommy Teepell On an early OAAA presentation contrasting out of home with radio and newspapers and TV. I come out there and I am getting blown away by stuff […]
AUSTIN, Texas, July 27, 2021 /PRNewswire/ — Lamar Advertising, one of the largest out-of-home (OOH) advertising companies in the world, and Grocery TV, a digital out-of-home (DOOH) advertising company in grocery retail, have partnered to package their premium inventories, so that advertisers can activate simultaneously in grocery stores and large-format billboards through a singular […]
Billboard Insider was curious how proof of performance works with programmatic advertising. We asked Ian Dallimore, VP of Digital Growth and GM Programmatic at Lamar Advertising. How do you handle proof of performance with programmatic out of home advertising? We are setting the standards for Programmatic. Since the nature of […]
By Tammy Phillips, CEO/Executive Director, Outdoor Advertising Association of Tennessee The OAAT is very excited to present an updated Agenda for our annual OAAT Meeting on May 10th. The meeting will be located at The Hermitage Hotel in Nashville, TN. Here is the speaker list. Kerry Yoakum from OAAA to […]
Lamar Advertising filed an S-1 to raise $300-345 million via a special purpose acquisition company (“SPAC”) named Lamar Partnering Corporation (“LPC”). Lamar will own approximately 20% of the LPC. LPC will be managed by members of Lamar’s management team including Ross Reilly, Lamar’s VP of Mergers and Acquisitions who will […]
