Tag: Geopath

Company of the Day: Reeves Shaw Media

Company: Reeves Shaw Media Markets: Alabama, Florida, Georgia, North Carolina, Tennessee, Turks and Caicos Address: Atlanta, Georgia. Email: tshaw@reevesmedia.com Phone: 770-314-3859 Reeves Media is a sales rep firm representing  high profile out of home locations in the Eastern United States including the following markets: Atlanta, Charlotte, Nashville, Huntsville, Orlando and Tampa, […]

Clear Channel Outdoor and Bombora Partner

New York, New York – Clear Channel Outdoor Americas (CCOA) (NYSE: CCO) today introduced a more effective way for brands to reach highly coveted B2B audiences as they leverage the company’s audience planning solution: RADARView®. In a new partnership and data integration with Bombora, the leading provider of B2B intent […]

Happy Thanksgiving from Billboard Insider

We’re taking today and tomorrow off for Thanksgiving.  Billboard Insider has lots to be thankful for: To Outfront Media Real Estate Rep Shelli Bergren for being Billboard Insider’s first newsletter subscriber. To Hunter Hampton at Stott Outdoor for being Billboard Insider’s most recent and 2,935th  newsletter subscriber. To Barr Media’s […]

Geopath Reports Travel is 92% of Pre-covid

The Geopath Mobility Report dated 11/12/20 shows that average daily miles travelled is 92% of pre-covid levels. Here are the state charts.  Average daily miles travelled is down slightly in most states during the past month. [wpforms id=”9787″] Paid Advertisement

Perception vs Reality: The Focus Group of One

By Kym Frank, President, Geopath   Throughout the COVID-19 crisis, many of us have heard the opinions of a “focus group of one.” In fact, only a few weeks ago, I responded to a “traffic skeptic” on Billboard Insider who claimed that the Geopath mobility data (and consequently all of […]

Geopath Reports Traffic is 92% of Normal

The Geopath mobility update dated November 5, 2020 reports that traffic in the United stated is 92% of normal.  Average daily miles travelled was 16.5 miles for the week of Oct 26 – Nov 1, 2020, versus 18.0 miles for the week of Mar 2 – Mar 9, 2020. Here’s […]

Geopath Reports Traffic is 93% of Normal

The Geopath Mobility Report dated October 29, 2020 says that average daily miles traveled are 93% of pre-covid levels.  This is down slightly from 94% of precovid the week prior. Average daily miles travelled increased in 24 of 50 states in October versus September.  Daily miles travelled remained the same […]

Geopath Reports Travel is 94% of Pre-Covid Levels

The Geopath Mobility report dated October 22, 2020 shows that average daily miles travelled is 94% of normal.  Average daily miles travelled is a good proxy for the roadside billboard operators who make up the overwhelming majority of Billboard Insider readers. Here are the state figures. [wpforms id=”9787″] Paid Advertisement […]

Clear Channel Outdoor Rolls Out New Impressions Methodology in Airports

New York, NY – – Clear Channel Airports (CCA), the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), and leading airport advertising provider in the U.S., today announced a first-in-the-nation rollout of a new audience impressions methodology that provides advertisers a more precise analysis of a consumer’s […]

Geopath Reports Traffic is 93% of Normal

Traffic is 93% of normal according to Geopath’s Mobility update dated October 15, 2020. Here’s the state data.  Louisiana had an 11% drop in travel related to Hurricane Delta. [wpforms id=”9787″] Paid Advertisement