Here is a recent blog post from Scott Fiaschetti of Geopath. The old adage attributed to Lord Harold Samuel, a British real estate tycoon, that “the three things that matter in property are: Location, Location, Location” has never been more relevant for marketing and out-of-home advertising…but now, it’s all about “Audience […]
It’s official. TAB has become Geopath. Nice new website. It breaks web design convention of never putting white print on a black background but a genius knows when to break the rules. Take a look for yourself and tell Insider what you think. Geopath is the not-for-profit organization that independently […]
Insider saw a reminder yesterday in his Linkedin feed from Geopath President Kym Frank that TAB officially rebrands to Geopath in 1 month. The rebrand will take place in Times Square on September 19. In July 2016 Billboard Insider interviewed Kym Frank about the rebranding. Be nice to Kym and she […]
Kym Frank is President of Geopath (formerly known as the Traffic Audit Bureau for Media Measurement or TAB). Geopath is a not-for-profit organization whose mission is to power a smarter US OOH marketplace through state-of-the-art audience location measurement, insights, and market research innovation. Geopath is a tripartite organization representing the […]
One of the biggest announcements at the TAB/OAAA 2016 show was the decision by the Traffic Audit Bureau (“TAB”) to rebrand as Geopath effective September 2016. The change reflects the organization’s shift from measuring outdoor ad inventory to measuring audience location and engagement with outdoor. The press release is attached […]
