Geopath, the not-for-profit with a mission to provide state-of-the-art audience location measurement to the out-of-home (OOH) industry, today announced the appointment of three new members to its Board of Directors, effective immediately. Joining the board are Joel Braswell, Senior Manager Connections Planning at Coca-Cola North America, Rick Newcomer, Executive Vice […]
So hi everyone! Last year when I spoke at this conference, it marked my 329th day on the job. This year marks my 721st day … and boy things really are changing quickly in the OOH industry! Last year at this time, we were still known as TAB. This year, […]
Stephen Freitas is Chief Marketing Officer of the OAAA. He is a leading industry marketing spokesman and thought leader, helping to advance and unite the out of home advertising industry through education and marketing. Before joining OAAA, Freitas spent a decade developing high profile marketing programs for Clear Channel Communications and its […]
During the coming year Insider will profile influential out of home agencies and out of home data firms. We start the series by profiling the big data platform Streetlytics, Streetlytics is working with Geopath to improve the quality of out of home data. Product: Streetlytics, powered by AirSage Companies: Streetlytics […]
Insider visited Geopath’s offices just off Times Square to learn MORE about Geopath’s Geekout Initiative and Geopath’s Citilabs/Airsage/Streetlytics project. OK, that was a terrible pun. Nice to hear Billboard Insider makes Geopath President Kym Frank’s must read list each morning along with Ad Age, Media Life, Media Post and The […]
By Kym Frank, President, Geopath. This week I got a Google Alert for an article on a website called Once a Metro. It’s a fan site for the New York Red Bulls Soccer team. The reason Google snagged it for me is obvious from the title: Nobody cares about billboards: […]
NEW YORK – Oct. 20, 2016 – PRLog — Geopath Inc., the not-for-profit organization that generates audience location measurement on behalf of the out of home advertising industry (OOH), is pleased to announce that Scott Fiaschetti has joined the team as SVP, Strategy and Development. Geopath, formerly known as the […]
Insider wrote earlier this week about TAB’s rebranding to Geopath. Here’s a great picture of the Geopath rebranding team at the rebranding event which was held September 19 in Times Square. Back row left to right: James Lee, Dylan Mabin, Kym Frank, Kevin Romero, Brian Ryu, Sean McCarthy, Harry Hennessey, […]
Here is a recent blog post from Scott Fiaschetti of Geopath. The old adage attributed to Lord Harold Samuel, a British real estate tycoon, that “the three things that matter in property are: Location, Location, Location” has never been more relevant for marketing and out-of-home advertising…but now, it’s all about “Audience […]
It’s official. TAB has become Geopath. Nice new website. It breaks web design convention of never putting white print on a black background but a genius knows when to break the rules. Take a look for yourself and tell Insider what you think. Geopath is the not-for-profit organization that independently […]
