As we view the landscape of big data and programmatic buying attempting to understand a new language, do these types of terms give you a headache? Served Impressions Audience Composition CPM Message Duration Unique Traffic Primary Ad Unit Geographic Targeting The Interactive Advertising Bureau would like to introduce to you […]
An OAAA Special Report Kym Frank, President, Geopath There has never been a more exciting time to be part of the out of home (OOH) advertising industry. With campaigns featuring amazing interactive technologies along with major advancements in targeting, profiling, and measurement capabilities, OOH can provide advertisers with the […]
Did you know: Cincinnati hosted the first Major League baseball night in 1935, with the Cincinnati Reds beating the Philadelphia Phillies 2-1. Cincinnati hosts the world’s second largest and the United States’ larget Oktoberfest celebration. This week’s Geopath Market Spotlight focuses on the Cincinatti DMA. Infographics for the top DMAs […]
Insider wanted to help get the word out to all of you OAAA and Geopath members. OOH is the only form of traditional media producing constant growth in a highly-competitive advertising climate. A critical component of the success of OOH is its ability to produce […]
By Kym Frank, President, Geopath Hello everyone! The Geopath team hopes you had an amazing holiday and are kicking off a prosperous New Year! 2017 was an amazing year for our organization and the industry! Let’s take a quick minute to reflect on 2017. GEOPATH INSIGHTS SUITE! In Spring of […]
Did you know: Seattle is the birthplace of Starbucks, the world largest coffee chain. Seattle’s Pier 52 is the busiest ferry terminal in the United States. This week’s Geopath Market Spotlight focuses on the Seattle DMA. Infographics for the top DMAs and much more are available to Geopath members in […]
Geopath, the not-for-profit organization providing audience location measurement to the out-of-home (OOH) industry, today revealed that 44 agencies and out-of-home media owners joined the organization in 2017, representing a 10% increase in overall membership. Geopath continues to strengthen its membership base as the company prepares for the launch of the […]
Did you know: New York City is the most populous city in America, with more than 8 million people calling the city home! New York City has 722 miles of subway track below its surface. This week’s Geopath Market Spotlight focuses on the Greater New York DMA. Infographics for the […]
Did you know? In Fort Wayne, it’s illegal to take a bath between the months of October and March. Fort Wayne native Robert Frank Borkenstein invented the first Breathalyzer. This week’s Geopath Market Spotlight focuses on the Fort Wayne DMA. Infographics for the top DMAs and much more are available […]
Did you know? Austin has the largest urban bat population of any city in the country. Austin is the most populous city in the country without a sports team. This week’s Geopath Market Spotlight focuses on the Austin DMA. Infographics for the top DMAs and much more are available to […]
