Geopath, the not-for-profit organization providing audience location measurement to the out-of-home (OOH) industry, today revealed that 44 agencies and out-of-home media owners joined the organization in 2017, representing a 10% increase in overall membership. Geopath continues to strengthen its membership base as the company prepares for the launch of the […]
Did you know: New York City is the most populous city in America, with more than 8 million people calling the city home! New York City has 722 miles of subway track below its surface. This week’s Geopath Market Spotlight focuses on the Greater New York DMA. Infographics for the […]
Did you know? In Fort Wayne, it’s illegal to take a bath between the months of October and March. Fort Wayne native Robert Frank Borkenstein invented the first Breathalyzer. This week’s Geopath Market Spotlight focuses on the Fort Wayne DMA. Infographics for the top DMAs and much more are available […]
Did you know? Austin has the largest urban bat population of any city in the country. Austin is the most populous city in the country without a sports team. This week’s Geopath Market Spotlight focuses on the Austin DMA. Infographics for the top DMAs and much more are available to […]
Did you know? Despite its rainy image, Seattle gets less annual rainfall than New York, Houston, Boston and Atlanta. Seattle has the largest houseboat population in the country. This week’s Geopath Market Spotlight focuses on the Seattle DMA. Infographics for the top DMAs and much more are available to Geopath […]
Did you know? Green Bay is the smallest city in the country that hosts a major professional sports team. There is a town, also called “Green Bay” that sits a few miles north of the city of Green Bay. This week’s Geopath Market Spotlight focuses on the Green Bay DMA. […]
Did you know? There is no daylight savings time in Phoenix? According to the census bureau only about 40% of Phoenix residents were born in Arizona. This week’s Geopath Market Spotlight focuses on the Phoenix. Infographics for the top DMAs and much more are available to Geopath members in their […]
Did you know? Myrtle Beach’s population grows tenfold in the summer months. Myrtle Beach is regularly referred to as the “golf capaital” of the world, with over 100 championship golf courses in the area, as well as 30 mini golf courses. This week’s Geopath Market Spotlight focuses on the Florence/Myrtle […]
Did you know? George Dempster, the inventor of the first garbage dumpster, was born in Knoxville. When it hosted the World Fair in 1982, Knoxville was the smallest city to ever do so. This week’s Geopath Market Spotlight focuses on the Knoxville DMA. Infographics for the top DMAs and much […]
Did you know? Before even being built, Raleigh was intended as a capital. The first state art museum in the country is in Raleigh. This week’s Geopath Market Spotlight focuses on the Raleigh DMA. Infographics for the top DMAs and much more are available to Geopath members in their geekOUT […]
