Here are the highlights from Geopath’s conference call last Friday to discuss the roadmap for the release of its new measurement system. Here are key milestones and what to expect at each stage of the rollout: March 15 – There will be a controlled release of beta software to point […]
Did you know Swope Park, at 1,805 acres, is more than twice the size of New York City’s Central Park. Kansas City has more barbeque restaurants per capita than any US city. This week’s Geopath Market Spotlight focuses on the Kansas City DMA. Infographics for the top DMAs and much […]
Scott Fiaschetti of Geopath interviewed Larry Clark, Christine Lanziano and Jeff Randazzo of Digital Outdoor Advertising about how their streamlined RFP process helps 112 independent out of home advertising companies compete for advertising. An interesting read if you are an independent out of home advertising company looking for additional digital […]
Did you know: Salt Lake city is home to the world’s first and only ski-in/ski-out distillery? Salt Lake City was home to the world first KFC restaurant franchise in 1952. This week’s Geopath Market Spotlight focuses on the Salt Lake City DMA. Infographics for the top DMAs and much more […]
As we view the landscape of big data and programmatic buying attempting to understand a new language, do these types of terms give you a headache? Served Impressions Audience Composition CPM Message Duration Unique Traffic Primary Ad Unit Geographic Targeting The Interactive Advertising Bureau would like to introduce to you […]
An OAAA Special Report Kym Frank, President, Geopath There has never been a more exciting time to be part of the out of home (OOH) advertising industry. With campaigns featuring amazing interactive technologies along with major advancements in targeting, profiling, and measurement capabilities, OOH can provide advertisers with the […]
Did you know: Cincinnati hosted the first Major League baseball night in 1935, with the Cincinnati Reds beating the Philadelphia Phillies 2-1. Cincinnati hosts the world’s second largest and the United States’ larget Oktoberfest celebration. This week’s Geopath Market Spotlight focuses on the Cincinatti DMA. Infographics for the top DMAs […]
Insider wanted to help get the word out to all of you OAAA and Geopath members. OOH is the only form of traditional media producing constant growth in a highly-competitive advertising climate. A critical component of the success of OOH is its ability to produce […]
By Kym Frank, President, Geopath Hello everyone! The Geopath team hopes you had an amazing holiday and are kicking off a prosperous New Year! 2017 was an amazing year for our organization and the industry! Let’s take a quick minute to reflect on 2017. GEOPATH INSIGHTS SUITE! In Spring of […]
Did you know: Seattle is the birthplace of Starbucks, the world largest coffee chain. Seattle’s Pier 52 is the busiest ferry terminal in the United States. This week’s Geopath Market Spotlight focuses on the Seattle DMA. Infographics for the top DMAs and much more are available to Geopath members in […]
