Tag: Geopath

Geopath market Spotlight: Washington DC

Did you know: The White House has a total of 35 bathrooms When the Washington Monument opened in 1884, it was the tallest structure in the world until losing its title to the Eiffel Tower in 1889 This week’s Geopath Market Spotlight focuses on the Washington DC DMA. Infographics for […]

Geopath Market Spotlight: San Diego

Did you know: It is against the law to swim in any of the lakes in San Diego, all of which are man-made. San Diego has more than 7,000 farms in the city limits. This week’s Geopath Market Spotlight focuses on the San Diego DMA. Infographics for the top DMAs […]

Geopath Market Spotlight: Miami

Did you know: Miami is the most southernly major city in the continental United States Over 10 million tourists visit the city of Miami each year This week’s Geopath Market Spotlight focuses on the Miami DMA. Infographics for the top DMAs and much more are available to Geopath members in […]

Will California Put the Brakes on Data?

The leader of the national advertisers’ group flagged a potential future headache for those who use consumer data to better target ads:  a populist pro-privacy proposal in bellwether California. Bob Liodice, CEO of the Association of National Advertisers, was the wrap-up keynoter on May 9 at the 2018 Geopath/OAAA OOH […]

GO2018 in 5 quotes

“I walked up to my sales manager Monday and said, I don’t know what our sales people were doing over the weekend but Blip sold $800 in billboard ads.  I know this because the art was sent to me for approval.”  – Vince Miller, President, DDI Media.  A comment over lunch […]

Kym Frank Keynote Speech at the GO2018

  Geopath President Kym Frank delivered the keynote address on May 8 at the 2018 Geopath/OAAA Out of Home Media Conference & Expo in Austin, TX. We are running her speech below. Hello everyone and thank you so much for joining us at the Geopath/OAAA conference in Weird Old Austin, […]

Geopath Market Spotlight: Dallas

Did you know: The integrated circuit computer chip, which later became the microchip, was invented in Dallas in 1958. Dallas is the 9th largest city in the US, boasting a population of 1,280,000. This week’s Geopath Market Spotlight focuses on the Dallas-Ft Worth DMA. Infographics for the top DMAs and […]

Geopath Market Spotlight: Hartford

Did you know: The Hartford Courant, founded in 1764, is the country’s oldest continuously published newspaper. Founded in 1842, the Wadsworth Atheneum is America’s oldest public art museum. This week’s Geopath Market Spotlight focuses on the Hartford DMA. Infographics for the top DMAs and much more are available to Geopath […]

Geopath Market Spotlight: Cleveland

Did you know: Superman was first introduced in the 1930s by co-creators and Cleveland residents Jerry Siegel and Joe Shuster. The city became home to the first ever electric traffic light in 1914. This week’s Geopath Market Spotlight focuses on the Cleveland DMA. Infographics for the top DMAs and much […]

Geopath Market Spotlight: Birmingham

Did you know: Birmingham was the first city to celebrate Veterans Day and continues to host the largest Veterans Day celebration in the country. The oldest baseball stadium in the country, Rickwood Field, is located in Birmingham. This week’s Geopath Market Spotlight focuses on the Birmingham DMA. Infographics for the […]