Did you know: The Jif peanut butter plant in Lexington produces more peanut butter than any other factory on earth. The first American performance of a Beethoven symphony was in Lexington in 1817. This week’s Geopath Market Spotlight focuses on the Lexington DMA. Infographics for the top DMAs and much […]
Did you know: Throwing snowballs in Buffalo is prohibited by city law, unless within certain designated areas. Buffalo’s Turkey Trot is the longest continually running footrace in America, starting in 1896, inspiring similar races all around the country. This week’s Geopath Market Spotlight focuses on the Buffalo DMA. Infographics for […]
Did you know: Modern toilet paper, with its perforated sections wound around a cardboard tube, was invented in Albany. Merman Melville, author of Moby Dick, once called Albany home. This week’s Geopath Market Spotlight focuses on the Albany DMA. Infographics for the top DMAs and much more are available to […]
Did you know: San Antonio is the second largest city in Texas, boasting a population of over 1.4 million people and a city area twice the size of Chicago! The San Antonio missions are the only UNESCO World Heritage site in Texas. This week’s Geopath Market Spotlight focuses on the […]
Did you know: The Orlando Public Library is the largest public library building in the state of Florida, covering 290,000 square feet. The tallest building in the city of Orlando is the SunTrust Center, standing at 441 feet. This week’s Geopath Market Spotlight focuses on the Orlando DMA. Infographics for […]
Did you know: The Milwaukee Wave, the city’s professional indoor soccer team, is the oldest soccer club in the country, operating in the city continuously since 1984. The US Bank Center in downtown Milwaukee is the tallest building in the state, standing 601 feet. This week’s Geopath Market Spotlight focuses […]
You may not have heard about the Media Rating Council but that’s about to change because the Media Rating Council (“MRC”) is developing out of home measurement standards. Insider interviewed MRC CEO George Ivie. George, what is the MRC? The MRC is a non-profit industry association established in 1963 at […]
Did you know: Congress officially recognized the legendary Beale Street in downtown Memphis as “Home of the Blues” in 1977. Graceland Mansion, Elvis Presley’s former home, is visited annually by more than half a million people. This week’s Geopath Market Spotlight focuses on the Memphis DMA. Infographics for the top […]
Insider sat down with YESCO Outdoor Media President Pat O’Donnell at the IBOUSA show last week. O’Donnell has 35 years experience in the out of home business. O’Donnell sits on the boards of the OAAA and Geopath and was inducted into the OAAA Hall of Fame last year. There’s this […]
By Kym Frank, President, Geopath I spend a lot of time on the road visiting with Geopath members in markets large and small across the country. Just last week, I was in Chicago, grabbing coffee with a media operator who asked me, “Why would you want to spend time with […]
