New York, NY, March 27, 2019 – Geopath, the out of home industry’s audience measurement arm, today announced the establishment of a Futures Council to help Geopath and the OOH industry prepare for the future in a quickly evolving advertising ecosystem. The Council is comprised of emerging thought leaders from […]
March 26, 2019 (Washington, DC) — A comprehensive compilation of best practices for digital out of home (DOOH) media has been published by five leading industry trade groups. DOOH Best Practices is a collaborative joint venture between the Digital Place Based Advertising Association (DPAA), Digital Signage Federation (DSF), Interactive Advertising […]
Did you know: Ronald Reagan was briefly a sports announcer for WHO radio station in Des Moines in 1933. The Iowa State Fair is held in Des Moines, bringing an average of more than a million visitors each year. This week’s Geopath Market Spotlight focuses on the Des Moines-Ames DMA. […]
Did you know: Springfield National Cemetery is the only cemetery in the nation where soldiers from both sides of the Civil War are buried side by side. The Battle of Wilson’s Creek which occurred close to Springfield, was a major confrontation between North and south forces during the Civil War. […]
Did you know: Riverbanks Zoological Park in Columbia hosts a wide array of animal enclosures and botanical gardens on over 170 acres of land. Columbia has been the capital city and seat of the state’s government since its founding in 1786. This week’s Geopath Market Spotlight focuses on the Columbia, […]
Did you know: Augusta was named after Princess Augusta of Wales. The city of Augusta has twice held the title of Georgia’s capital in its history. This week’s Geopath Market Spotlight focuses on the Augusta DMA. Infographics for the top DMAs and much more are available to Geopath members in […]
Geopath President Kym Frank gives a five sentence summary of out of home’s value proposition in a Media Post Interview: “OOH is a unique channel that is immune to many of the issues faced by other media. It cannot be blocked or skipped. It is not subject to ad fraud […]
Did you know: The Louisiana State Exhibit Museum is a popular landmark within Shreveport. Shreveport Municipal Auditorium is regarded as home to Elvis Presley’s first performances. This week’s Geopath Market Spotlight focuses on the Shreveport DMA. Infographics for the top DMAs and much more are available to Geopath members in […]
Last week Insider read an article by a medical marketing firm titled Do Billboards Still Work. Lots to disagree with. This paragraph gave Insider a slow burn: Billboards don’t allow audience segmentation Audience segmentation, or dividing your potential patients into subgroups (i.e., segments), is an excellent way to take your […]
Did you know: There are 19 locations in Wilmington that are listed in the National Register for Historic Places. Woodrow Wilson, 28th President of the United States, was once a resident of Wilmington. This week’s Geopath Market Spotlight focuses on the Wilmington DMA. Infographics for the top DMAs and much […]
