• Post Tagged with: "Geopath"

    Out of home impressions versus on-line impressions

    A fascinating exchange between Marcus Johnson and Nicole Perrin on an Emarketer podcast last week. […]

    by billboardinsider· · 1 comment · Business

    Kym Frank on autonomous cars, privacy, hypertargeting and subway ads

    On yesterday’s Billboard Insider Podcast Geopath President Kym Frank discussed autonomous cars, hyper-targeting, the death […]

    by billboardinsider· · 1 comment · Business

    Geopath’s Kym Frank on Geopath’s New Measurement System

    This week’s podcast guest is Geopath President Kym Frank.  She talks about the mistakes which […]

    by billboardinsider· · 0 comments · Podcasts

    New and Noted April 5, 2019

      Every wonder what it’s like to be Geopath President Kym Frank?  Read TierPM’s A […]

    by billboardinsider· · 0 comments · Business

    Geopath Market Spotlight: Little Rock – Pine Bluff

    Did you know: Little Rock was at one point in the 1800’s briefly names “Arkropolis” […]

    by billboardinsider· · Comments are Disabled · Business

    Right hand reads get 31% more impressions.

    We know intuitively that right hand reads get more impressions than left hand reads because […]

    by billboardinsider· · Comments are Disabled · Business

    Geopath Launches Futures Council

    New York, NY, March 27, 2019 – Geopath, the out of home industry’s audience measurement […]

    by billboardinsider· · Comments are Disabled · Business

    Five Industry Trade Groups Create Comprehensive DOOH Best Practices

    March 26, 2019 (Washington, DC) — A comprehensive compilation of best practices for digital out […]

    by billboardinsider· · Comments are Disabled · Digital Signs

    Geopath Market Spotlight: Des Moines-Ames

    Did you know: Ronald Reagan was briefly a sports announcer for WHO radio station in […]

    by billboardinsider· · Comments are Disabled · Business

    Geopath Market Spotlight: Springfield, MO

    Did you know: Springfield National Cemetery is the only cemetery in the nation where soldiers […]

    by billboardinsider· · Comments are Disabled · Business