Join OAAA’s Steve Nicklin and GroupM’s Kate Scott-Dawkins on Tuesday, July 17, 2024 at 2PM ET for an in-depth look at the newly released GroupM 2024 Midyear Advertising Forecast. Explore how external factors spanning technology, culture, government, and the economy will impact advertising over the coming months and years. Here’s a […]
Magna Global’s released the Sept 2020 Ad forecast update this week. Magna US out of home revenues will be down 22% for the first half of 2020, 18% for the full year 2020 and up 4% for 2021. Here’s the table. Some interesting things in the forecast. Covid has had […]
Group M released its Global Media Forecast. Here are the projections for for the United States Projected Revenue Growth by Media Sector in the United States Out of home advertising is expected to grow by 8% in 2020 before declining to 1% in 2021 due to a slowing economy. Out […]
The Helma Larkin-moderated panel with executives from the big five out of home firms at the April 2016 Geopath/OAAA conference is aging well. Larkin asked each executive where the out of home industry will be in 10 years. Here’s what they said: Jean-Luc Decaux, Co-Chief Executive, JCDecaux. In 10 […]
