Tag: extra credit projects

Insider’s Favorite Labor Day Creative

This Extra Credit Projects design for Burkhart Advertising is Insider’s favorite Labor Day creative.  It’s got two attributes of an Extra Credit Projects job – a fresh approach and an impish sense of humor. [wpforms id=”9787″] Paid Advertisement

The Missing F

GRAND RAPIDS, Mich—The latest billboard for Mary Free Bed Rehabilitation Hospital, in collaboration with advertising agency Extra Credit Projects (ECP), has viewers doing double-takes.The design, which features a strategically placed fallen ‘F,’ continues the organization’s playful brand voice while reinforcing their mission and message of hope and love during the fall season.While the hospital is nationally known for […]

Extra Credit Projects Founder Rob Jackson Publishes OOH Design Book

GRAND RAPIDS, Mich—Muhammed Ali, Betty Ford, Kobe Bryant and other icons are the center of a new book featuring the lifetime national tribute work of creative turned author Rob Jackson and his agency Extra Credit Projects (ECP).Today Jackson announced the release of Reflect, a book cataloging their last 20 years of commemorative billboard […]

Extra Credit Projects billboard for D.A Blodgett St Johns

Insider is a big fan of Extra Credit projects work.  It’s fresh, witty and readable.   GRAND RAPIDS, Mich, May 7, 2019—Local children’s advocacy group, D.A. Blodgett–St. John’s, is back on billboards with a new message bringing awareness to their child and family advocacy services.Last month, the Grand Rapids organization teased West Michigan with […]

Mystery Billboards in Grand Rapids Revealed

GRAND RAPIDS, Mich, March 20, 2019—A number of OUTFRONT billboards have been baffling West Michigan for two weeks, and the advertiser has finally been revealed. The anxious-looking designs with handwritten words like neglect, abuse, and fear have posted around the Grand Rapids, Michigan region, prompting a variety of responses and […]

Extra Credit Projects and OAAA Veterans Day Designs

GRAND RAPIDS, Mich; Washington D.C.; November 9, 2018 — In honor of Veterans Day, the Outdoor Advertising Association of America (OAAA) and Midwest advertising and design agency, Extra Credit Projects (ECP), have created a campaign that honors veterans in a big way. The campaign works to show appreciation to those who have served […]

“Three Billboards” Sweeps Golden Globes

By Ken Klein, Executive Vice President, OAAA As Hollywood enters the award season, billboards are cheering a critically acclaimed film with “billboard” in the movie’s title. The small-town revenge drama “Three Billboards Outside Ebbing, Missouri” won four Golden Globes on January 7 at the award show broadcast on NBC from […]

Fundraising campaign includes temperature and countdown triggers.

This Extra Credit Projects dynamic digital sign campaign caught Insider’s eye by the use of temperature triggers and a day countdown to support a good cause. GRAND RAPIDS, Mich, December 14, 2017—To help generate awareness and separate their organization from a plethora of other local missions, Guiding Light of Grand Rapids […]

Sun, Surf and Sandwich Billboards

GRAND HAVEN, Mich—Midwest advertising agency, Extra Credit Projects (ECP), and local laketown eatery, The Toasted Pickle, are making mouths water across West Michigan. Visitors have seen the new billboard campaign while heading into Grand Haven this summer, urging audiences to grab a bite on their way to the beach. The Toasted Pickle boasts fresh, […]

Grand Rapids Bull Market Campaign

GRAND RAPIDS, Mich—First Steps Kent is back on the street with a new campaign to push community efforts to strengthen and coordinate early childhood services in Kent County. The non-profit organization partnered with Midwest creative firm, Extra Credit Projects (ECP), to produce billboards, digital displays, and radio advertising that focus on bringing awareness to their mission and its positive […]