GRAND RAPIDS, MICH — Grand Rapids advertising and design agency Extra Credit Projects (ECP) won 15 awards at last week’s American Advertising Federation (AAF) annual American Advertising Awards (ADDYs). The event was hosted by the West Michigan chapter at the JW Marriott ballroom. ECP took home more awards than any other entrant, […]
WASHINGTON DC, April 21, 2025–EARTHDAY.ORG, (EDO), the global force behind Earth Day, is partnering with the Out of Home Advertising Association of America OAAA,, the leading trade group representing the entire out of home (OOH) advertising industry, for the seventh year in a row. This dynamic national advertising campaign, also produced […]
GRAND RAPIDS, MICH — In the cold, snowy winter months, you can bet that Michigan residents are dreaming of some warmer weather. So, Extra Credit Projects and Gerald R. Ford International Airport snapped at the opportunity to remind audiences of their nonstop getaway options to Florida. Through a collaboration with OUTFRONT […]
GRAND RAPIDS, Mich. — Advertising and design agency, Extra Credit Projects (ECP) and client, Gerald R. Ford International Airport (GFIA) posted billboards all over Grand Rapids, Michigan—and encouraged the community to find all the destinations. In a strategic effort to promote the Airport’s 30+ nonstop destinations, GFIA launched The GRReat Billboard […]
GRAND RAPIDS, MICH — Michigan-based advertising and design agency, Extra Credit Projects (ECP), has been named a winner in the international 2023 Communication Arts Advertising Annual. Winning entries are showcased in the November/December issue of the magazine, which is distributed to 25,000 subscribers worldwide. Other top agencies featured include Rethink, […]
GRAND RAPIDS, MICH — Midwest-based advertising and design agency, Extra Credit Projects (ECP), pulled out all the (non)stops as client Gerald R. Ford International Airport (GFIA) celebrated a major milestone in 2023, helping them launch an anniversary campaign to mark the occasion. The outdoor-centric, integrated 60th anniversary campaign is running across […]
GRAND RAPIDS, MICH—It’s been nearly fifty years since Grand Rapids’ own Gerald R. Ford took office as Vice President, and the Gerald R. Ford Presidential Foundation has partnered with award-winning design and advertising agency, Extra Credit Projects (ECP) to promote the momentous occasion. With a variety of tactics, including digital, […]
I was reminded of this quote from the legendary graphic designer earlier this week: “What I feel fortunate about is that I’m still astonished, that things still amaze me. And I think that’s the great benefit of being in the arts, where the possibility for learning never disappears, where you […]
GRAND RAPIDS, MICH — Midwest advertising agency Extra Credit Projects (ECP), in collaboration with client YMCA of Greater Grand Rapids, has launched a campaign to promote new memberships just in time for New Year’s resolutions. With the last two years of decreased gym attendance due to the ever-present concerns of […]
GRAND RAPIDS, MICH — Midwest advertising agency Extra Credit Projects (ECP) for client Guiding Light, are using traditional outdoor advertising in an untraditional way this giving season. Drawing attention to the ever-growing homelessness problem in Grand Rapids, the billboard, which can be seen driving south on US-131 in downtown Grand Rapids, […]
