eMarketer’s Behind the Numbers podcast talked about out of home this week. The comments start at 24:40 of the podcast. Analyst Nicole Perrin on first half 2020 out of home headwinds: Being at home means that out of home activities are severely limited…Messaging in stadiums and ball fields, NBA games […]
EMarketer did a 17 minute interview with Lauren Fisher titled Why the Next Wave of Digital Billboard Ads Will Be Automated. A couple snippets caught Insider’s attention. Why interest in automated ads now? The mobile piece is really key here…One thing that mobile and out of home have in common…is […]
Imagine what sort of credibility problem we’d have in the out of home industry if one-fifth of our revenues came from billboards which didn’t exist? That’s how bad the problem is with digital online programmatic ads. Emarketer Sr Analyst Nicole Perrin said this about digital ad fraud on Ad Fraud […]
