Company: Fredrickson Outdoor Advertising Markets: Minnesota Address: 6905 290th St W, Northfield, MN 55057 Phone: 612.616.8133 Email: fredricksonoa@msn.com Fredrickson Outdoor advertising operates a billboard plant with 10 faces in Northfield, Minnesota. The company was formed in 2005 and is owned by Duane Fredrickson. Insider talked with Fredrickson about his company. […]
Tag: duane fredrickson
Company of the Day: Circle City Outdoor
Company: Circle City Outdoor Markets: Minnesota Phone: 612-616-8133 Email: fredricksonoa@msn.com Circle City Outdoor operates 38 billboard faces in Minnesota, including 1 digital face. The signs are located south of Minneapolis. Billboard Insider talked with the company’s general manager Duane Fredrickson. In 2024 Circle City sold 29 static billboard faces in Indiana to JR […]
Billboard Insider Readers comment on electronic payments
Our Billboard Insider poll shows that only about one-third of out of home companies offer clients electronic bill pay. Our readers say clients need encouragement to more away from checks. Skies Above Media owner Glyn Williams says agencies pay electronically if you ask Good call out re payment sources […]
Company of the Day: Circle City Outdoor
Company: Circle City Outdoor Markets: Indiana, Minnesota Headquarters: 1405 West Crestwood Ct, Spokane, WA 98033 Phone: 612-616-8133 Email: fredricksonoa@msn.com Circle City Outdoor operates 9 static billboard faces in Indiana, 29 static billboard faces in Minnesota and 1 digital face in Minnesota. The signs are clustered around Indianapolis, Indiana and Northfield, Minnesota. Billboard Insider talked […]
Duane Fredrickson on the Benefits of Smartlink
Outdoorlink has a terrific product which allows you to remotely monitor and control your billboard lights and digital billboards. Billboard Insider talked with Duane Fredrickson, General Manager of Circle City Outdoor’s 65 face billboard plant about how he uses the Smartlink service to manage the lights. What is Smartlink? Smartlink […]
Why You Need a Mobile-optimized OOH Website
Billboard Insider looks at a lot of out of home websites and we are amazed how many out of home companies still haven’t mobile optimized their websites. The sites look fine on a desktop but are impossible to read or navigate on a phone. If your site isn’t mobile optimized […]
Unique Out of Home Structures
As a followup to Monday’s The Better the Frame the Better the Picture post we’ve highlighted two interesting billboard structures. The first is a unique Watchfire digital billboard embedded into a structure owned by Motley’s in Richmond, VA. Yes, that’s a real 18 wheeler. Must be pretty strong steel to […]
Entering Out of Home
Insider likes asking executives how they got into the out of home business. We reviewed 93 origin stories and here are the results. A surprising amount of company founders advertised their business on a billboard and subsequently realized what a great business it was and entered out of home. First […]
A Successful Lighting Retrofit
Want to earn a return of 16-44%/year on your money? Retrofit your holophane billboard lights to high efficiency LED’s. Insider has achieved a 37% return on capital and a 44% return on capital by retrofitting billboards to high efficiency lights. This summer Insider converted 3 two sided billboard structures to […]
Company of the Day: Circle City Outdoor
Company: Circle City Outdoor Markets: Indiana, Minnesota Headquarters: 1405 West Crestwood Ct, Spokane, WA 98033 Phone: 612-616-8133 Email: fredricksonoa@msn.com Circle City Outdoor operates a 71 face billboard plant in Indiana and Minnesota. The signs are clustered around Indianapolis, Indiana and Northfield, Minnesota. The company is managed by Duane Fredrickson. Duane, how […]























