Geography & Country Rankings · Full Year 2025 London · 14 September 2026 · For immediate release $1.339bn GLOBAL pDOOH ADSPEND · FY 2025 7.0% SHARE OF TOTAL GLOBAL DOOH SPEND 12 SSP PARTICIPANTS 40+ MARKETS COVERED The World Out of Home Organization (WOO) today publishes the inaugural WOO Global […]
Barry Frey and the DPAA have started a podcast called the Launchpad of Innovation. NEW YORK – August 27, 2026 – In a media environment engineered around algorithms, optimization and increasingly predictable advertising, Liquid Death has built one of marketing’s most talked-about brands by following a very different rule: “If […]
NEW YORK – August 18, 2026 – DPAA, the global trade marketing association driving the growth and digitization of out-of-home (OOH) advertising, has announced the initial speaker lineup for the 14th annual Video Everywhere Summit, set for October 13, 2026, at Pier 60 at Chelsea Piers in New York City. This […]
Former White House Communications Director and SkyBridge Founder Anthony Scaramucci to Take the Stage on October 13, 2026, in NYC CMOs from American Eagle Outfitters, Expedia, Hisense, Microsoft, and Major League Soccer to Speak, along with Top Leaders from Stagwell and Omnicom’s Mediahub Worldwide NEW YORK – August 18, […]
LONDON AND NEW YORK – August 11 2026 – DPAA, the global trade marketing association, driving the growth and digitisation of out-of-home media and its growing role in the omnichannel mix, has today announced the launch of a new UK chapter of its Women’s Empowerment in Digital Out of Home […]
On April 27 in Miami, DPAA is bringing together some of the most powerful voices in media, marketing, and technology for a must-see session at the POSSIBLE Conference. Presented in partnership with OUTFRONT. We’re talking brand CMOs, streaming executives, sports marketing innovators, and a powerhouse CTV/DOOH panel. This is […]
Since 2019, the DPAA has made Broadway performances a Summit tradition (because yes, Broadway IS a major OOH client – those marquees don’t light themselves!). From The Temptations to Neil Diamond, from Hadestown to Back to the Future, the global digital OOH association has brought the best of the Great White Way to […]
NEW YORK – January 21, 2025 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, announced today their recap of their Curated Member Experiences at CES. The multi-day Experience included interactive, private audience fireside chats with leading brands and agencies, Out of Home […]
NEW YORK – October 29, 2024 – DPAA, the global trade marketing association driving the growth and digitization of out-of-home media, today announced its plans for Retail Media Month. During November, DPAA will showcase how in-store Retail Media Networks are transforming point-of-purchase advertising for brands and agencies via the DOOH […]
Here are excerpts from a speech by DPAA chair François M. de Gaspé Beaubien at last week’s DPAA Video everywhere summit. He refers to Solomon Partners investment banker Mark Boidman’s view of the industry and then comments on future trends. Billboard Insider thanks the folks at DPAA for sharing […]
