Tag: DPAA

Moving Out of Home Association Event March 13 in NYC

NEW YORK – February 7, 2024 – Moving Out of Home Association (MOOHA), the marketing and advocacy organization developed to increase the visibility and convey the excitement of the growing moving OOH advertising sector to the greater OOH and advertising industry was announced today. MOOHA, part of DPAA’s Collective will […]

DPAA Announces Leading Women in Digital Media

NEW YORK – September 19, 2023 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, announced today the recipients for its inaugural Leading Women in Digital Media Awards. The award series recognizes female leaders in various career and life stages who have made who […]

DPAA Summit October 10th New York City

NEW YORK – September 6, 2023 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, announced today that A Beautiful Noise: The Neil Diamond Musical will open this year’s Global Summit on October 10 at Pier […]

DPAA and Quotient Announce 2nd DOOH CPG Event June 9

NEW YORK – May 31, – DPAA, the global trade marketing association driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, announced today the 2nd Digital Out-of-Home (DOOH) CPG Event with strategic partner Quotient (NYSE: QUOT), the leading digital media and promotions technology […]

DPAA, Comscore and Talon to Host Place Based Digital Upfront

New York, NY – May 13, 2022 – DPAA, the global trade marketing association, today announced that it intends to partner with Comscore, Inc. (Nasdaq: SCOR), a partner for planning, transacting, and evaluating media across platforms, and Talon, the world’s leading independent Out of Home (OOH) specialist media agency, to […]

DPAA Expands Brand Board

NEW YORK – May 3, 2022 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media today and its growing role in the omnichannel mix, announced today the expansion of its Brand Board. The prestigious council, consisting of brand-side executives advises and offers consultation to […]

The Importance of DOOH Education

  By Julia Cramer, Adomni Content Specialist Synopsis: Education will fuel the adoption of DOOH and allow advertisers and agencies to fully understand the potential this medium holds.  The digital out-of-home (DOOH) industry has been rapidly evolving primarily due to the pandemic, which revved the adoption of programmatic capabilities. Advertisers […]

DPAA Sets June 16th for 5th Annual Canada Summit

New York, March 14, 2022 — DPAA, the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media today announced today its 5th Canada Summit will be held in-person on June 16 at the Scotiabank Theater in Toronto. The DPAA Canada Summit attracts brands, agencies, DOOH media […]

2022 is the Year of pDOOH

By: Julia Cramer, Adomni Content Specialist  Synopsis: DOOH shows no signs of slowing down, with media owners and buyers excited for the future of programmatic!  As we begin to wrap up Q1 2022, it appears out-of-home (OOH) advertising is surpassing experts’ predictions! According to the Standard Media Index, OOH ad […]

Free DPAA Seminar on Work Life Balance

NEW YORK, November 29, 2021 – DPAA, the global trade marketing association, driving the digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix, announced today its year-end WE.DOOH (Women’s Empowerment in Digital Out of Home) webinar entitled “Work/Life Integration and Finding Your Joy in 2022.” The […]