NEW YORK, March 5, 2021 – DPAA, the leading global trade marketing association connecting Out-of-Home (OOH) media with the advertising community while moving OOH to digital, today announced its first WE.DOOH (Women’s Empowerment in Digital Out of Home) webinar event of the year entitled, “Build Your Blue Sky Blueprint™.” The […]
NEW YORK – February 2, 2021 – DPAA, the leading global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, today announced that Iván Markman, Chief Business Officer at Verizon Media, and Jean-Christophe (JC) Conti, CEO of VIOOH, have joined the DPAA’s Board of […]
Insider thinks this press release is of interest because it shows the growing importance of China to out of home advertising. NEW YORK – January 13, 2021 – DPAA, the leading global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, will host, sponsor, […]
NEW YORK, October 12, 2020 – DPAA, the leading global organization driving out-of-home into its digital future, will announce tomorrow at its annual Video Everywhere Summit that it is launching an ad campaign to support digital out-of-home (DOOH) advertising. The campaign breaks tomorrow and was developed by DPAA in conjunction […]
DPAA CEO Barry Frey interviewed S4 Capital Executive Chairman Martin Sorrell this week on DPAA Short Connects. Some of the highlights. What brands did post-covid. What we saw was a stasis in the last two weeks of march…we saw the tech companies cut their budgets and move money…they took that […]
NEW YORK, August 3, 2020– DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital, announced today it will hold live-via-Zoom training courses for North America and EMEA in August and September, respectively. The courses are being developed and will […]
NEW YORK, July 14, 2020 – DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community, announced today that its recently created Diversity & Inclusion Advisory Board has taken substantive action on two important projects – with the IRTS Foundation and Media for All — to […]
NEW YORK, May 20, 2020 – DPAA, the leading global trade marketing association representing advertising and content outside the home while driving the digitization of out-of-home media, announced today that Verizon Media has joined the association. In conjunction with their association membership, Verizon Media’s Iván Markman, Chief Business Officer, will […]
30th March 2020 The World Out of Home Organization held its inaugural global conference call for national Out of Home associations on March 27. The conference call included reports on the harrowing effect the Covid-19 virus is having on societies across the world and business – plus welcome news of […]
NEW YORK, February 26, 2020 – DPAA, the leading global organization driving all digital advertising and content outside the home, announced today that the 2020 Video Everywhere Summit will be held Tuesday, October 13 at a new premier venue: Pier Sixty on Manhattan’s Hudson waterfront. The event will once again […]
