Last week Watchfire announced a five-year brightness guarantee, uniformity guarantee, parts and labor guarantee and a money back guarantee relating to its new MV Class digital billboards. Insider interviewed Darrin Friskney, Watchfire’s VP of Digital Outdoor and Marketing about the announcement. Darrin, how are Watchfire’s MV class digital billboards different […]
In a victory for digital billboards, a federal appeals court today said the government acted properly in guiding states to regulate this new product nearly a decade ago. Here are two key points from the unanimous ruling by a three-judge panel of the U.S. Court of Appeals for the District […]
89.3 KPCC reports that a bill to allow digital billboards along freeways in Downtown Los Angeles sports and tourism district has been sent to Governor Jerry Brown for approval. AB1373 would require billboards to conform to whatever sign ordinance the City Council passes. The bill would allow digital billboards to […]
Philadelphia, PA. — August 2016 Branded Cities Network (“BCN”) and National Real Estate Development announced today an exclusive representation agreement to sell digital advertising and integrated marketing campaigns on four full-motion LED displays at East Market, Philadelphia’s transformative mixed-use development. The signage, measuring over 5,000 square feet in total, will […]
The Milford Mirror reports that attorney Winthrop Smith has proposed a regulation change to the Milford Planning and zoning board on behalf of Independent Outdoor to permit electronic billboards along I-95. The change was proposed at the Board’s August 16 meeting. The proposal has been submitted to the city attorney, […]
As a follow up to our May post the Fresno City Council voted unanimously Thursday to approve a 20-year lease with Outfront Media to erect five digital billboards on four different city-owned properties around town. Outfront will put up the digital billboards along Highway 180 at Al Radka Park, on […]
The City of Hawthorne, California is moving to entice the owners of more than five dozen old billboards to take them down in residential areas. Since Hawthorne imposed a citywide ban on new billboards, the owners have been prevented from legally upgrading or modifying their billboard structures. But this week, the […]
DANVILLE, Ill. — (August 24, 2016) — In another advancement for the digital billboard industry, Watchfire Signs announces the launch of its MV Class, a new billboard option with a five-year guarantee to maintain uniformity and brightness in the field. Watchfire’s MV Class billboards are available for order August 23, […]
Bob Klausmeier has had a varied career with stints as an out-of-home industry executive, out-of-home journalist and digital sign OEM executive. He is co-managing partner for Prime-Site Media an outdoor advertising company with 14 digital signs in Southern Michigan. Bob also operates digital sign industry consulting business. During 2013 Klausmeier […]
Reflector.com reports that the Winterville, North Carolina town council is studying a request by Riley Outdoor to put a digital sign on Fire Tower road near the old Sweet Karolina diner building just east of Memorial Drive/Winterville Parkway. The town has prohibited off-premise advertising since 2006. Winterville’s planning board voted […]
