By Ken Klein, EVP, Outdoor Advertising Association of America RENO, NV—Upending conventional media habits, the congressman from northern Nevada won re-election without TV ads or direct mail. Instead, this winning candidate’s media mix was dominated by online ads and digital billboards, with some radio. On November 8, U.S. Rep. Mark […]
Halo, mega column highlight total of 82,500 square feet of LED displays BROOKINGS, S.D. – Nov. 1, 2016 – The largest LED video display in all of sports has been designed and engineered, and is now being manufactured and installed, by Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, for Mercedes-Benz Stadium, […]
St. Johns County, Florida commissioners are considering implementation of a two-year pilot program that would pave the way for at least some digital billboards to be installed along Interstate I-95. County Administrator Michael Wanchick said the item had been before the board twice since November 2015. Wanchick said moving forward […]
Central Atlanta Progress is taking the lead on a proposed ordinance that would allow—and even encourage—expansive new digital billboards and flashing signs in the area that includes the CNN Center, Centennial Olympic Park, the Georgia Aquarium, and the sports arenas. The proposal, introduced at Atlanta City Council last week, would designate […]
The Sun Times is reporting that Chicago Mayor Rahm Emanuel is proposing a four year extension of a 20-year billboard agreement in his 2017 budget. The original agreement called for JCDecaux, partnering with Interstate Outdoor Advertising, to put up 34 digital signs on city property adjacent to the Kennedy, Dan Ryan, […]
The Tennessean reports that Gallatin’s first digital billboard is operating. Lamar has converted a billboard on West Main Street behind Krystal from static to digital. Gallatin voted earlier this year to amend city regulations and end a decade long ban on new digital signs and billboards. Lamar is the only […]
Dave Haynes at Sixteen Nine has a fascinating podcast interview with Chris Lydle, Google lead for digital signage and kiosks. Lydle says Google doesn’t want to compete in developing a content management system for digital signage but that it wants products like Chrome, Android and Eddystone to be used as the […]
Insider noticed a Linked In post announcing that Daktronics is looking for interns for their coming January – August 2017 session. Know a young person who might have an interest in the Outdoor business. An internship with a digital sign manufacturer would be a interesting way to get to know […]
Tampa Bay Times reports that Pasco County Florida has scheduled a hearing on October 24 on a rule which would permit outdoor companies to install new digital signs if they take down existing static signs. The existing proposal calls for 14 static billboards to be removed for every new digital […]
Daktronics Offers Digital Billboard Customers Presidential Election Content And Data Package BROOKINGS, S.D. – Oct. 13, 2016 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, is helping out-of-home digital signage owners sell advertising while also serving the public with a free 2016 election-targeted content package for Daktronics digital billboards. This free […]
