Tag: digital signs

College Football Bowl Season Features 24 Games Hosted By Daktronics-Equipped Venues

  18 bowl games receiving Daktronics event support BROOKINGS, S.D. – Dec. 13, 2016 – College football season has reached its exciting final weeks and Daktronics (NASDAQ-DAKT) equipment is featured at 24 bowl and playoff games across 23 venues. The first bowl game kicks off December 17 and games will run through […]

Six New Digitals For Baldwin Park

The San Gabriel Valley Tribune reports the Baldwin Park city council approved the construction of six new digital billboards along Interstate 10.  The council needed to amend the city zoning code to allow for the digital signs. The agreement is expected to bring in more than $10 million to the city’s […]

Hollywood High Withdraws Billboard Proposal

As a follow up to our story on Hollywood High School considering a digital billboard, the LA Times is reporting that the proposal has been withdrawn. Mike Feuer, the Los Angeles City attorney told school officials that installing a commercial billboard on school property would violate city law. The principal of […]

Land Securities & Ocean Outdoor Unveil Piccadilly Lights Transformation

Coca Cola and Samsung sign to new proposition Piccadilly Lights, the world’s number one advertising location in London’s West End, is to undergo a significant transformation. Ocean Outdoor, the premium out of home media owner, has won the contract to operate the central London landmark as part of a milestone […]

In DOOH there are NO limits

  By Erica Line, Corporate Manager of Digital Asset Content and Integrated Strategies, Adams+Fairway Outdoor  You are only limited by what you don’t allow yourself to imagine. Yes, “allow”. Through the process of age growth and emotional development, we inherently begin to set invisible boundaries for what we can and can […]

Hollywood High Considering Digital Billboard

Hollywood High School has proposed a plan to erect a digital billboard at the corner of Sunset Boulevard and Highland Avenue. The billboard would be on school grounds, and have two faces pointing at both streets, according to an artist’s rendering in the proposal’s presentation. One district that made the leap […]

What are those ‘The End is Coming’ billboards all about?

Billboards in the Salt Lake Valley have warned the end is coming on 11.23.16. That day has come and gone, so what was the billboard talking about? 11.23.16 is the day to end car wrecks due to texting. The website, endtextwrecks.org is full of infographics to share with someone you […]

Four Tips For Buying A Digital Billboard

Here are Insider’s four tips for buying a digital billboard based on our experience financing digital billboards and talking with billboard operators who’ve installed digital billboards. Buy American.  Maybe it works if you’re Outfront, but Insider hears lots of horror stories from independent operators who’ve tried to buy direct from […]

Congressman Wins with Digital Billboards and Online Ads

By Ken Klein, EVP, Outdoor Advertising Association of America RENO, NV—Upending conventional media habits, the congressman from northern Nevada won re-election without TV ads or direct mail. Instead, this winning candidate’s media mix was dominated by online ads and digital billboards, with some radio. On November 8, U.S. Rep. Mark […]