Overseas scammers are posing as AR department representatives for digital billboard manufacturers and are asking you to change the wire instructions and payment instructions for your digital billboard purchase. Insider is aware of scam emails sent in the name of 2 of the top 8 digital billboard manufacturers complete with […]
SB 61 was approved by the Utah Senate Business and Labor committee by a 6-2 vote. The bill would do the following: Prohibit Utah municipalities or counties from from restricting digital billboards. Prohibit Utah municipalities from requiring a billboard company to take down a billboard for every digital billboard conversion. […]
In 2018, we reported that YESCO achieved an 11% increase in revenues by installing Blip on digital billboards, and was satisfied with Blip’s service. Billboard Insider wanted to verify the generally positive feedback about Blip so we installed Blip on a 10’ by 30′ digital billboard in Sherman, Texas. Blip […]
On this week’s Billboard Insider podcast Daktronics Out of Home Market Manager Collin Huber talked about things a company can do to extend the useful life of digital billboards: “There are some companies that even though we ship signs at 8,500 nits brightness levels, they’ll start off by only operating […]
Lamar is suing a township in Pennsylvania that allowed another sign company (PTM Signs) to build “welcome signs.” Actually, Lamar claims, these signs are billboards that circumvented the zoning process (Lamar et al v. Township of Robinson). “PTM Signs were approved by the Robinson Board of Commissioners under the guise […]
New York, NY– December 14, 2020 – Branded Cities (“BC”), an iconic Out-of-Home media company, and The Durst Organization, a leading commercial and real estate company, announced an exclusive representation agreement to sell digital advertising and integrated marketing campaigns on a full-motion LED display located on Broadway between 42nd and […]
In a November article, with Richard Rothfelder, on a 55 year look at the Houston billboard market, Insider expressed our surprise that there was no discussion of digital billboards. Rothfelder indicated that unlike many cities across Texas and the country, Houston still doesn’t permit digital displays for off-premise signs. A […]
Toronto, ON, December 2, 2020 – Canada’s leading Out-of-Home advertising company PATTISON Outdoor Advertising expands its national offering of premium, large-format Digital advertising displays with the launch of a new dual-sided Digital Superboard located on the Gardiner Expressway, West of Dufferin Street in Toronto, Ontario. Measuring at 16’ x 56’, the […]
Bismarck, ND (October 27th, 2020) – Realty One Group – Encore became the first real estate brokerage to control their digital billboards in real-time with the Lucit Layout smart-phone application connected directly to their MLS system. Layout, which launched earlier this year for auto dealers, automatically generates digital billboard creatives […]
Today’s podcast guest is Grey Vick the founder Grey Outdoor, an independent out of home company with 260 billboard structures in North and South Carolina. Here are his thoughts about digital billboards and small markets. On Digital signs. We’ve got a few digitals and we’re going to be doing more…We’ve […]
