LAS VEGAS – Adomni, an open online platform to find and buy digital out-of-home advertising, announced today a partnership with IBOUSA that enables their billboard owner associates to seamlessly list and sell their unsold DOOH inventory on Adomni’s marketplace. For the first time ever, advertisers can perform searches by location, […]
The Daily Journal reports that San Carlos, California is set to approve a lease at 815 American St with Clear Channel Outdoor to permit construction of a digital billboard. Key terms of the lease include: A 20 year term. An upfront payment of $100,000. Lease payments equal to 30% of […]
The OAAA hosted a webinar July 25 for non-members, to offer a look inside the national trade association. Insider will publish a three-part series with the webinar highlights. The first of three parts features longtime OAAA expert Myron Laible, explaining problem-solving. By Myron Laible I came to OAAA over 30 […]
C&S Outdoors owns 3 billboards in Alabama. C&S saved $30,000 on the upfront cost of a digital sign by using an innovative partnership between Watchfire and Blip. Insider talked with Grant Cox, manager of C&S Outdoors about the plan. Grant tell us a little bit about your digital sign project. […]
Did you know you should clean your digital billboards every four years? That’s the word from digital billboard maker Daktronics. Insider talked with Joni Schmeichel, Daktronics Out of Home Strategic Marketing Manager about cleaning digital billboards. Joni, how often do you recommend cleaning a digital billboard. We suggest a cleaning […]
By Marc Raybin, Cardinal Communications Strategies Burkhart Advertising is changing the way travelers engage with billboards across Northern Indiana with its bold initiative to install dynamic digital structures across multiple counties. “Our approach has always been methodical, but late last year we saw an opportunity to ramp up our digital […]
A reader asked Insider for tips on photographing digital displays. Here’s some advice from Daktronics together with an outstanding 1 page tipsheet titled “Digital Photography Made Easier” We’ve all been there. You head outside to capture just how brilliant the latest ad looks on your display, only to review the […]
A reader asked Insider for tips on how to take pictures of a digital billboard. Watchfire has a 6 minute video titled how to photograph your sign or billboard. Here’s a quick summary: Shutter Speed is key. If you get it wrong your sign pictures will appear tiled. 1/30th of […]
Sean Reilly said on last week’s earnings call that Lamar’s political advertising is running 25% ahead of the previous midterm cycle. Are you asking for political advertising? Digital signs are great for political because they can be targeted by voting district and allow for short term, dynamic messaging. Steve Crayne […]
Outfront Media provided this slide itemizing digital billboard revenues in last week’s 1Q 2018 earnings presentation. Brad Tooley of Choice Outdoor asked Insider to break down the numbers and here’s what Insider found. Outfront Media’s digital billboards generated average monthly revenue of $13,760 during the first quarter of 2018, up […]
