NEW YORK–(BUSINESS WIRE)–Billups, a global Out-of-Home (OOH) technology and managed services company, announces the acquisition of OOH Labs, a Canadian independent media agency driven by science, supported by data and managed by OOH professionals. The acquisition will provide Billups and OOH Labs customers with a greater reach across North America, enhanced […]
NEW YORK–(BUSINESS WIRE)–Billups, a global Out-of-Home (OOH) technology and managed services company, today announced the acquisition of TAC Media Sdn. Bhd., (“TAC Media”) a prominent OOH advertising specialist based in Malaysia. The acquisition will integrate TAC Media’s regional network and insights with Billups’ global footprint and technical acumen. As a […]
Last week Anna Bager moderated a discussion titled why OOH Should Be The First Place Brands Go Post-Crisis. Some takeaways; Covid may give boost to out of home company home officing Active OOH sectors now are insurance, banking and alcohol Experiential Out of Home has been hit hard by Covid. […]
NEW YORK, NY – April 3, 2020) – Billups, the largest independent, privately-held advertising technology company in the U.S. specializing in out-of-home (OOH), has released findings from a recent study of visitation data from more than 5 million U.S. businesses from January 01, 2020 through March 15th, 2020. The analysis monitored consumer movements to […]
(NEW YORK, NY – March 12, 2020) – Billups, the largest independent, privately-held advertising technology company in the U.S. specializing in OOH, has acquired MacDonald Media. Billups offers services including strategic planning, buying, printing and brand experiences and is headquartered in Portland, Oregon. The acquisition closely follows Billups’ purchase of […]
Here are the top 10 quotes Insider heard at the OAAA 2019 convention. OAAA President and CEO Nancy Fletcher: I want to leave with you the single most important lesson I’ve learned in 40-plus years in OOH. The OOH industry would in no way be where it is today without […]
Billups President David Krupp has a post on Media Post Agency Daily called Sex Sells, But OOH shouldn’t help. He ends the column with a call for the out of home industry to take down strip club and massage parlor ads. Insider sides with Krupp and Nancy Fletcher on this […]
