By Andrea Henley, Out of Home Media Veteran In my 20 plus years in OOH, I have never experienced anything like the COVID-19 Pandemic and neither has anyone else. Not the operators. Not the agencies, brands or businesses. Neither has the public. We are about to step into an […]
BROOKINGS, S.D. – April 10, 2020 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota announced it will resume production at its factory in Redwood Falls, Minnesota, on April 13th as demand for communication products remains steady. “It is essential that we reopen to meet customer needs. Our sister factories in Brookings and Sioux Falls have […]
Many countries in Europe are rolling back stay-at-home restrictions as they bring COVID-19 under control. Here’s what it looks like. Austria is allowing small shops to open effective April 14 with other shops and hairdressing salons to open May 1 and restaurants/hotels to open in Mid-May. Events are banned until […]
US traffic volumes declined slightly during the past week. Here’s the data from Adquick’s Weekly Insights on Coronavirus’ Impact on OOH Advertising which tracks the mobile location data of approximately 10% of the population to measure foot and car traffic for all OOH units in the country versus average traffic […]
Some encouraging news on Covid-19. According to the health models of the Institute for Healthcare Metrics the US is now 1 day past peak hospital use related to the Covid-19 and 2 days past peak daily Covid 19 deaths. Looks to Insider like it will take another month for the […]
By Baud Ramirez, General Manager, Blue Sky Digital Printing This COVID-19 pandemic is creating a very nerve-wracking time. Here at Blue Sky Digital Printing, we want to let everyone know that we will all pull through this difficult time together and that we remain ready to serve our customers’ printing […]
On Monday Inrix issued auto and truck travel data for the week ended April 3. Inrix’s gets location reporting on 100 million trips covering 1 billion miles a day. That’s about 10% of all US car trips. The highlights. Nationwide travel for March 28-April 3 declined by 47% versus a […]
Porlier Outdoor is running public service ads thanking first responders and encouraging people to give blood and encouraging people to be kind. Tyler Outdoor Advertising is running creative thanking healthcare workers. Capitol Outdoor is using digital billboards to highlight where the nearest coronavirus test kits are available. Here’s the press […]
BROOKINGS, S.D., April 01, 2020 (GLOBE NEWSWIRE) — Daktronics, Inc. (NASDAQ – DAKT) today announced its Board of Directors’ and management’s reaction to the COVID-19 pandemic. The COVID-19 pandemic continues to evolve and spread and has already affected people, economies, and businesses around the world. Daktronics is closely monitoring and assessing the rapidly evolving environment and […]
Billboard Insider reported in its March 26th edition on the recent OAAA webinar on the various “Stay at Home” orders issued by several states, counties, and cities, in light of the Covid-19 crisis. The Insider article and OAAA webinar are excellent explanations of the practical challenges and means to navigate […]
