Tag: colorado

Colorado Court Upholds Billboard Regulations Triggered by Compensation

On December 6, 2021 the US District Court for the District of Colorado dismissed a request by Street Media Group and Turnpike Media to throw out Colorado’s billboard regulations.  Street Media Group and Turnpike Media argued that Colorado State Department of Transportations sign rules were unconstitutional because they were impermissibly […]

Colorado Greenlights Cannabis Billboards

By Ken Klein, OAAA, from MediaPost Colorado, a pioneer in marijuana legalization, has revised its rules to allow pot ads on billboards. The new rules call for 500-feet billboard buffers from schools, places of worship, and public playgrounds.  This rule change in Colorado reflects broader points: – Norms are emerging […]

Cannabis Research: What’s the Latest?

As more states legalize recreational and medical marijuana, more research will emerge about impacts on behavior and society.  Insider will keep you updated. A new study, published February 4 in Addiction journal, says traffic deaths increased in three states that pioneered legalization of cannabis.  But the increase was temporary and […]

Marijuana Ads On Billboards – Washington versus Colorado

Our Insider article on the Colorado “Adopt a Highway” sign takeover by the marijuana industry brought us some follow up correspondence and information we wanted to pass along. Westword, through an open-records request to the Colorado Department of Transportation, learned that of the 287 miles of Colorado roadway that are currently […]

Banned on Billboards . . . Cannabis Stores “Adopt” Colorado Highways

After Colorado legalized marijuana, cannabis outlets began sponsoring official signs on public right of way that acknowledge litter clean-up. Meanwhile, Colorado bans cannabis dispensaries from buying billboard ads: “. . . it shall be unlawful for any Retail Marijuana Establishment to engage in Advertising that is visible to members of […]

Brett Kelley on Colorado Billboard Pricing

In a Colorado Sign Association interview last Saturday Insider told the Colorado on premise sign people:  “In general billboard advertising costs $1,000-5,000/month for a 14 by 48 billboard. A billboard in a terrific freeway location without many boards near may be $5,000. The average is probably $1,500.” Brett Kelley is […]

Company Of The Day: Mile Hi Outdoor

Company: Mile Hi Outdoor Market:  Colorado. Headquarters: 9250 E Costilla Ave, Suite 500, Greenwood Village, CO  80112.  303-783-4000.  sales@milehighoutdoor. Mile Hi Outdoor was founded in 1996 and owns 400 billboard faces in the Denver Metro area and the state of Colorado.  The company also has 9 digital signs.  In addition […]