Here’s a post for everyone under 30. Want to stand out from the crowd? Try hand written notes. Billboard Insider attended the OAAA Geopath 2023 show a couple weeks ago. Look what arrived in the mail. A hand-written note from CircleGraphics CEO Rod Rackley thanking us for doing business and […]
Billboard Insider is taking tomorrow off for Thanksgiving. We have lots to be thankful for: To Outfront Media Real Estate Rep Shelli Bergren for being Billboard Insider’s first newsletter subscriber. To Huntington Billboards Kayla Stewart for being Billboard Insider’s most recent and 3,241st newsletter subscriber. To Anna Bager and the […]
Insider continues our conversation with Rod Rackley, this time focused on maintaining and building revenue and what the future might look like for Circle Graphics. Before Covid became the dominate issue, being an OOH printer in this new digital environment was becoming a growth challenge. Yet Circle Graphics has not […]
Rod, let’s talk about issues most businesses supporting the OOH industry have dealt with coming out of the pandemic. I think most printers would agree it’s been a very difficult 6 months as far as getting material and finding enough labor to help get product printed and out the door. […]
MIAMI–(BUSINESS WIRE)–H.I.G. Capital (“H.I.G.”), a leading global alternative investment firm with $44 billion of equity capital under management, announced today that its portfolio company, Circle Graphics (“Circle”), has acquired Workshop X, Inc. dba Canvaspop (“Canvaspop” or the “Company”). Canvaspop is a leading online retailer of personalized wall decor, enabling customers […]
Insider had the opportunity to meet with Rod Rackley, President of Circle Graphics OOH Division, for a tour of their Longmont, Colorado facility. Circle Graphics maintains operations in Colorado, California, Ohio, Virginia and Missouri. The Colorado plant is their largest. They print and ship around 2,000 posters each day. Since […]
Static billboards have been an OOH mainstay for decades. You know the media: Those “traditional” 14’ x 48’ bulletins lining high-traffic thoroughfares, be they city centers or well-travelled highways and freeways. And while this type of outdoor media has always been highly effective, and often highly creative in its execution, […]
It seems like more and more wallscapes are coming onto the market from the likes of Lamar, Clear Channel, Outfront, Big Outdoor, Becker, New Tradition, Red Star, 365 Outdoor and others every year. These OOH experts must be navigating the local codes, striking deals with landlords and cementing partnerships with […]
Clockwise from top left: Kerry Yoakum, Rod Rackley, Michael Provenzano, Jeremy Johnson The OAAA’s Kerry Yoakum moderated a brisk panel discussion in which three out of home industry suppliers reviewed 2020 and discussed the outlook for 2021. Here’s what the suppliers said about the impact of covid on their […]
Your efforts paid off. Not only is your client putting faith in OOH for their marketing efforts, they’re putting faith in you, your product and your recommendation to drive their business goals. Pricing was negotiated, units contracted, and the companion campaigns for mobile and social are slated to launch. […]
