Rod, let’s talk about issues most businesses supporting the OOH industry have dealt with coming out of the pandemic. I think most printers would agree it’s been a very difficult 6 months as far as getting material and finding enough labor to help get product printed and out the door. […]
MIAMI–(BUSINESS WIRE)–H.I.G. Capital (“H.I.G.”), a leading global alternative investment firm with $44 billion of equity capital under management, announced today that its portfolio company, Circle Graphics (“Circle”), has acquired Workshop X, Inc. dba Canvaspop (“Canvaspop” or the “Company”). Canvaspop is a leading online retailer of personalized wall decor, enabling customers […]
Insider had the opportunity to meet with Rod Rackley, President of Circle Graphics OOH Division, for a tour of their Longmont, Colorado facility. Circle Graphics maintains operations in Colorado, California, Ohio, Virginia and Missouri. The Colorado plant is their largest. They print and ship around 2,000 posters each day. Since […]
Static billboards have been an OOH mainstay for decades. You know the media: Those “traditional” 14’ x 48’ bulletins lining high-traffic thoroughfares, be they city centers or well-travelled highways and freeways. And while this type of outdoor media has always been highly effective, and often highly creative in its execution, […]
It seems like more and more wallscapes are coming onto the market from the likes of Lamar, Clear Channel, Outfront, Big Outdoor, Becker, New Tradition, Red Star, 365 Outdoor and others every year. These OOH experts must be navigating the local codes, striking deals with landlords and cementing partnerships with […]
Clockwise from top left: Kerry Yoakum, Rod Rackley, Michael Provenzano, Jeremy Johnson The OAAA’s Kerry Yoakum moderated a brisk panel discussion in which three out of home industry suppliers reviewed 2020 and discussed the outlook for 2021. Here’s what the suppliers said about the impact of covid on their […]
Your efforts paid off. Not only is your client putting faith in OOH for their marketing efforts, they’re putting faith in you, your product and your recommendation to drive their business goals. Pricing was negotiated, units contracted, and the companion campaigns for mobile and social are slated to launch. […]
Yesterday, Circle Graphics announced the purchase of a majority stake in Anthem Displays. Insider interviewed Circle Graphics CEO Andrew Cousin and Out of Home Division President Rod Rackley about the transaction. Here are the highlights. Cousin says that despite softness in the OOH Division, Circle Graphics has thrived through COVID […]
Yesterday Rod Rackley, President of the Out of Home Division of Circle Graphics, talked about the steps in printing and shipping a billboard vinyl. Insider asked Rackley some followup questions about printing. How long does it take a job to pass through the Circle Graphics plant? This answer depends on […]
Curious how a vinyl billboard ad is produced. Circle Graphics Out of Home Division President Rod Rackley walks Billboard Insider through the steps in production. We used an actual Circle City Outdoor print job because Circle Graphics is the company’s printer. The out of home company uploads the ad into […]
