Tag: circle city outdoor

Company of the Day: Circle City Outdoor

Company: Circle City Outdoor Markets:  Indiana, Minnesota Headquarters: 1405 West Crestwood Ct, Spokane, WA  98033 Phone: 612-616-8133 Email:  fredricksonoa@msn.com Circle City Outdoor operates 9 static billboard faces  in Indiana, 29 static billboard faces in Minnesota and 1 digital face in Minnesota.  The signs are clustered around Indianapolis, Indiana and Northfield, Minnesota.  Billboard Insider talked […]

Duane Fredrickson on the Benefits of Smartlink

Outdoorlink has a terrific product which allows you to remotely monitor and control your billboard lights and digital billboards.  Billboard Insider talked with Duane Fredrickson, General Manager of Circle City Outdoor’s 65 face billboard plant about how he uses the Smartlink service to manage the lights. What is Smartlink? Smartlink […]

Why You Need a Mobile-optimized OOH Website

Billboard Insider looks at a lot of out of home websites and we are amazed how many out of home companies still haven’t mobile optimized their websites.  The sites look fine on a desktop but are impossible to read or navigate on a phone.  If your site isn’t mobile optimized […]

Company of the Day: Circle City Outdoor

Company: Circle City Outdoor Markets:  Indiana, Minnesota Headquarters: 1405 West Crestwood Ct, Spokane, WA  98033 Phone: 612-616-8133 Email:  fredricksonoa@msn.com Circle City Outdoor operates a 71 face billboard plant in Indiana and Minnesota.  The signs are clustered around Indianapolis, Indiana and Northfield, Minnesota.  Billboard Insider talked with the company’s general manager Duane Fredrickson. How did […]

Who’s buying out of home assets?

Crisis or opportunity.  It depends on your perspective.  If you kept your debt low during the past few years you’ve got an opportunity now Circle City Outdoor revenues are down due to the covid crisis.  But Circle City has minimal debt and views the coronavirus as an opportunity to buy […]

A Successful Lighting Retrofit

Want to earn a return of 16-44%/year on your money?  Retrofit your holophane billboard lights to high efficiency LED’s.  Insider has achieved a 37% return on capital and a 44% return on capital by retrofitting billboards to high efficiency lights. This summer Insider converted 3 two sided billboard structures to […]

Map Your Out of Home Plant

You need a simple interactive map on your out of home website so local advertisers and national agencies can find your billboards.   There are three options for integrating a map into your website. Use a management software system  which incorporates a map into your website. The management software providers like […]

Company of the Day: Circle City Outdoor

Company: Circle City Outdoor Markets:  Indiana, Minnesota Headquarters: 1405 West Crestwood Ct, Spokane, WA  98033 Phone: 612-616-8133 Email:  fredricksonoa@msn.com Circle City Outdoor operates a 71 face billboard plant in Indiana and Minnesota.  The signs are clustered around Indianapolis, Indiana and Northfield, Minnesota.  The company is managed by Duane Fredrickson. Duane, how […]

Duane Fredrickson on Building a Static Billboard

Circle City Outdoor recently built a new sign in New Prague, Minnesota.  Insider talked with Circle City’s Manager Duane Fredrickson about the project. How did you get the idea for a new sign? I’m always on the look out for new locations. In southern Minnesota, where I operate, outdoor advertising […]

Pigeons and Billboards

A reader recently asked Insider how to keep pigeons off billboards.  We are reprinting a post we wrote a couple years ago on the subject. Insider has problems with pigeons roosting on his Circle City Outdoor billboards.  Lisa Atkinson of Premium Outdoor tells Insider that giant buzzards have a fondness for her billboards.  Insider […]