Order Your Copy Here! If you sell Out of Home advertising you need The Ultimate Out of Home Sales Guide. This book is co-authored by Billboard Insider and Kevin Gephart. We met Kevin in 2019 when he was newly retired after a 37 year career selling media, including 12 years […]
A very successful first day at the IBO Spring Convention in Kansas City. Insider wanted to provide a snapshot through some key quotes that occurred during the day. Chris Cowlbeck, IBO Chief Visionary Officer “Tech is changing at a blistering pace.” “The big three know that the Independents need to […]
The Independent Billboard Operators USA (“IBOUSA”) will have a telepathy and mind-bending skills panel at the Spring 2022 conference May 4-6 in Kansas City, MO. “Our members biggest frustration is dealing with uncooperative municipal staffers,” says IBO General Manager Chris Cowlbeck. “We want to give members the tools to succeed […]
Barry Cramer Jr. died on March 8, 2022 at the too young age of 56 years following a five year battle with cancer. You can read Barry Cramer’s obituary here. Barry started his career in radio after graduating from Middle Tennessee state in 1990. Barry owned and operated multiple out […]
Lamar accounted for 28% of US billboard revenues during the first 9 months of 2021, followed by OUTFRONT (20%), Clear Channel Outdoor Americas (17%) and Link Media Outdoor (1% billboard market share). Here’s the surprise. Independents are the biggest single block of US billboard revenues. Independents make up 34% of […]
Ladies and Gentlemen, The M & A activity has been brisk and I expect that some of you may be considering. I saw the Drachman release that Look Outdoor Advertising sold to Lindmark yesterday (Congrats Max and Trent!). As much as I would love to have extra cash in my […]
The events of the last couple of years have driven the buy side in the OOH Industry to ask questions and demand results from media owners who want to get to the front of the line with campaign placements. A recent article by Anna Bager, CEO of OAAA, “Smooth Sailing […]
Billboard Insider’s take: Here are two press releases on a huge development – an alternative reach, frequency and impressions provider for independent out of home operators. We’re intrigued by Chris Cowlbeck’s comment that Place Exchange is willing to seek MRC accreditation once an OOH standard is finalized in 2022. New […]
Billboard Insider is taking today and tomorrow off for Thanksgiving. We have lots to be thankful for: To Outfront Media Real Estate Rep Shelli Bergren for being Billboard Insider’s first newsletter subscriber. To SignAd’s Taylor Buckholtz for being Billboard Insider’s most recent and 3,122nd newsletter subscriber. To Anna Bager and […]
A few weeks ago Insider ran a story IBO Speedway – The New Revenue Test is Working where an anonymous client was testing billboards for their Awareness Campaign before launching their new website. The test was to see if billboards could drive social media as they suspected. Insider tracked Chris […]
