LAS VEGAS – Adomni, an open online platform to find and buy DOOH advertising, and Broadsign, the leading DOOH marketing platform for media owners, are now working together to make buying, selling and launching DOOH campaigns easier than ever before. The Broadsign Reach supply-side platform (SSP) which currently has over […]
Yesterday digital out of home marketing platform provider Broadsign announced that T-Rex Property AB released Broadsign and Broadsign’s clients, from the T-Rex industry-wide patent infringement campaign. In response, Broadsign has agreed to dismiss its counter lawsuit against T-Rex. Insider talked with Broadsign CEO Burr Smith Burr, congrats on the settlement. […]
Insider’s take: Next time you see Broadsign’s CEO Burr Smith at a convention you need to buy him a drink. Broadsign was the only digital sign company to fight back after TRex started suing out of home companies claiming patent infringement. Insider thinks that it’s more than a coincidence that […]
By Nicole Randall OAAA Communications Senior Director OAAA regularly features Thought Leadership Q&A from its committee members. This month, OAAA spotlights the Innovations Committee, asking members: “The OOH industry is rapidly evolving as innovative technologies are introduced and deployed. How would you describe today’s dynamic OOH medium to a non-techie?” […]
Stephanie Gutnik has endless reserves of energy. In addition to her role as Broadsign’s VP – Business Development, Stephanie serves on the Digital Signage Federation’s Board of Directors and committees for the DPAA, OAAA, Global Cinema Advertising Association, Ad Club of New York and IAB. Where does her stamina come from? A […]
By Stephen Freitas, OAAA Chief Marketing Officer OAAA regularly features Thought Leadership Q&A from its committee members. This month, OAAA spotlights the Innovations Committee, asking members: “What do you think makes mobile advertising an ideal complement to OOH advertising, and why should OOH media owners be thinking about mobile?” […]
From Stephen Freitas, OAAA Chief Marketing Officer This month, OAAA spotlights the Innovations Committee, asking members: “With the adoption of General Data Protection Regulation (GDPR) in the European Union and concerns about consumer data privacy in the US, how will changes in data use protection and privacy laws impact the OOH […]
New York, New York. January 30, 2018 – Intersection, the leading smart cities technology and media company, today announced it has selected Broadsign International, LLC’s leading marketing software to power advertising on Intersection’s network of digital displays across the U.S., including LinkNYC and transit assets in the top media markets, […]
As we view the landscape of big data and programmatic buying attempting to understand a new language, do these types of terms give you a headache? Served Impressions Audience Composition CPM Message Duration Unique Traffic Primary Ad Unit Geographic Targeting The Interactive Advertising Bureau would like to introduce to you […]
What a difference a year makes. T-Rex hasn’t filed any new lawsuits since July 2016. Insider hears that one or more of T-Rex’s patents is expiring in 2018. Maybe T-Rex isn’t suing because some patents are expiring or it is distracted by Broadsign’s counter-lawsuit or feels hampered by the Supreme […]
